Back in the late 80s and early 90s, fashion shows became a medium for messaging. A peaceful protest that makes use of the art of high fashion as the placards for the revolution. This is why many designers do them in the first place, particularly Viktor & Rolf. The design duo is known for creating tongue-in-cheek garments that bore vivid messages and sent them down the runway for all the world to see. And they did so again for their Spring 2019 Haute Couture show. This time, however, the message wasn’t necessarily political statements, but rather a commentary of what it means to live and work in fashion within the current age of social media. Not too long ago, high fashion designers trotted out logo-ed t-shirts with all sorts of catchphrases that have become viral on various digital platforms. Viktor & Rolf did the haute couture equivalence of that for this season. Splattered all over their massive and frothy creations are sayings one would normally share on the internet, the snarky likes of “I’m not shy, I just don’t like you!” or “I’m sorry I’m late, I didn’t want to come!” They’re essentially making fun of present-day attitudes, especially within the realm of their own industry. And as expected, such gowns became viral, which only goes to show that this design duo knows what they’re talking about and understand what they’re doing!
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Photo: Alessandro Viero / Gorunway.com