Much has been said about taking risks when it comes to making decisions in life. Encouragements to “go bold,” “to dare,” and “to dream big” are everywhere—whether in sports, in business, or in fashion. And if you need an epitome of these mantras, it is only right to delve into Yoox and how it has emerged to be one of today’s leading global online lifestyle stores in fashion.
YOOX Sales & Deals
Created by Federico Marchetti, the name Yoox is a wordplay on the male (Y) and female (X) chromosome with the infinity symbol displayed as OOs in between. Yoox is the result of a bold move by Italian investment banker Marchetti who, unhappy with his current career in a consultancy firm, ventured into the world of e-commerce and fashion. Equipped with limited connections within the fashion world but with a solid business plan focusing on the knitty gritty back-process of the venture and a strong will with a mission set in stone, Marchetti created Yoox.com in 2000.
The site’s initial merchandise were manufacturing overruns or overstocked end-of-season pieces from top brands and sold them at a discounted price in retail stores—a sure eye candy that caught the attention of shoppers with a constrained budget. These renowned brands including labels such as Armani, Cavalli, and Dolce & Gabbana sold their items regularly, while some, including Chanel & Dior, only sell their vintage designer clothing during special occasions.
Since the website’s first run, Yoox’s merchandise were shipped directly from leading fashion houses. In 2007, the company decided to build its own storehouse where designer clothing and accessories were stored prior shipping to its loyal customers around the world. Along with this move, Yoox expanded its offerings aside from luxury fashion pieces by adding accessories, home products including decor and furnishings, and artworks from famous artists as well.
Merger with Net-A-Porter
Believe it or not, success comes to those who do not fear change and to those who have the courage to pursue bigger things in life, regardless of risks. True enough, Yoox managed to accomplish greater things as it embarked on one of its biggest ventures, a merger with one of the leading online luxury retailers today, Net-A-Porter. The two companies almost share a similar history, starting out in 2000 when the world wide web bug hit the globe. In their own rights, they were able to change the e-commerce landscape and revolutionize the fashion business, providing luxury clothing anywhere with a single tap.
The 5th of October 2015 marks the day Yoox merged with Net-A-Porter, a game-changing merger making Yoox Net-A-Porter (YNAP) the biggest online luxury fashion destination worldwide. Powered by YNAP Group, Yoox expanded its business which now boasts offices and operations in a myriad of countries including the United States, Europe, United Arab Emirates, China, Japan, and Hong Kong. Its customer service also reached its pinnacle as it became clear how rapid and reliable its operations are, ensuring an excellent customer service for every customer from more than 100 countries around the globe.
Shoppers can trust Yoox with the authenticity of all its merchandise. Yoox makes it a point that all its products are guaranteed as genuine and new, except of course its vintage items, through its direct and strong business relationship with the designers, its manufacturers, and authorized dealers.
The company is renowned for its exceptional edits. It does not sell what is merely available. Every item for sale on yoox.com are carefully chosen by its team of international experts and talented buyers who meticulously catalogue and select the best out of all the best designs of top international designers.
The never-ending array of merchandise in Yoox includes hard-to-find and well-curated clothing pieces and accessories from the world’s most prominent designers. An eco-friendly fashion assortment and exclusive, to-die-for capsule collections are also available on the website. Lifestyle products, rare vintage finds, books, a selection of captivating and collection-worthy art pieces can also be purchased through yoox.com.
Everyday is Fashion Discovery at Yoox
A concept born out of a risk-taker’s mind, Yoox continues to cater to approximately 3 million shoppers in 180 countries with products from luxury labels like Valentino, Armani, Alexander McQueen, and Missoni readily available for purchase. Today, Yoox continues to fulfill its vision of being the trusted partner of high-end fashion designers and brands and a go-to fashion and lifestyle store of shoppers around the globe for it allows them to embark on an eclectic, unique, and playful fashion journey. This way, men and women can freely and authentically express their individuality, thanks to Yoox’s wide array of products that makes everyday a fashion discovery.