Fashion Show Reviews

Joie Fall 2019 Ready-To-Wear Collection Review

Joie-Fall-2019-Ready-To-Wear-Collection-Featured-Image
Joie Fall 2019 Ready-To-Wear Collection Review
Description
Sarah Ruston's Fall 2019 line for Joie was so simple it's almost offensive! There's nothing about it that'd convince us or any other customer to buy into it. In fact, some of what's offered here are almost similar to those in other stores too—department stores, to be exact!
Apparel Quality
48
Retail Potential
72
Overall Vibe
16
Reader Rating0 Votes
0
Positives
Quality Clothes
Simple and Sophisticared
Metallic Cocktail Dresses
Negatives
Department Store-Worthy Offering
Incredibly Boring
Basic Clothes
Needed a Lot More Creativity
Lacked any Real Substance
Stale Prints Used
Underwhelming Styling
45
Ratings
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Photo: Courtesy of Joie

We get it, Joie is for the California girl who prances about in prairie dresses and is sometimes a bit of a tomboy who wears leather jackets. But even she needs more interesting pieces every once and a while. What Sarah Ruston offered her customers this season were so incredibly pedestrian, it’s almost appalling. If you take a look at her Fall 2019 collection and then see pieces on display at any department store, you’ll find little to no difference at all! Granted, those gold metallic cocktail dresses look interesting, the other items are just so bland and boring! Simplicity does not mean mediocrity. A designer can still offer a simplistic line without having to trot out elevated basics and overused tropes. The sooner Ms. Ruston recognizes this, the better!

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