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#Hashtag by 27 87 Review
It may be tempting to dismiss #Hashtag by basis of it being a social media-inspired scent, but we were pleasantly surprised for the stunning juice its minimalist bottle houses. It is light and zesty, calming and cool like many other scents, but the approach taken with the top notes is slightly different. The woods add character to the florals as well as the aldehydes. Performance is not a knockout for us though.
Light and refreshing
Offers a slightly different take on the aldehydes and violet leaf
We don’t find it to be assaulting to the nose even in hotter days
Performance is way below impressive
Reduced to a skin scent by the second or third hour
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#Hashtag by 27 87 is an Instagram-inspired scent, or at least its name is. It was released in 2016 for both men and women. Daniela Andrier is the nose behind the fragrance. The accords list is not that lengthy: notes include violet leaf, aldehydes, olibanum, iris, musk and cedar.