Emilio Pucci was known for his hyper-feminine take on holiday glamour. He created the most delicate of dresses and gowns made with the swirliest of prints and patterns. Today, his brand, which has remained without a big-named superstar creative director after Peter Dundas left, seeks to establish the same type of ostentatious glamour to men as well. In the form of button-down shirts, tank tops, and fitted trousers, Pucci’s signature psychedelic prints were on the backs of male bodies. Suddenly, the women who’ve come to love Pucci for its unapologetic, flashy glamour had male counterparts. Seeing both sexes dressed in such eye-catch fashion seemed to foreshadow that things in the Italian fashion house are about to get more fabulous from here on out.
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Photo: Courtesy of Emilio Pucci