Lancôme launched a new scent, La Vie est Belle en Rose, in early 2019 as a fresh take on the original La Vie est Belle scent. Made available as an eau de toilette in 50 and 100 ml, the fragrance had actress Julia Roberts for an endorser. It was signed by both Anne Flipo and Dominique Ropion. The ingredients included are bergamot, red berries, pink pepper, peony, Centifolia rose, lily of the valley, iris, musk, sandalwood and patchouli.