One can never go wrong with a classic, especially in the world of luxury. Even though the fashion and retail businesses are all about the newest and freshest items, some labels find strength in relying on their beloved classics. Where would Chanel be without their iconic suit? Or Gucci without their most famous loafers? Even in the watchmaking business, a classic often delivers in terms of satisfying loyal clients and inviting new ones. One proof is IWC Schaffhausen’s Portofino model, now released as an Automatic Day & Night 37.
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Release Date: September 2014
Price when reviewed: $12,800
IWC Schaffhausen’s Portofino model has been a favorite among horology critics and fans alike for thirty years. It’s become one of the Swiss luxury label’s most iconic in their already-beloved roster of precious timepieces. The Automatic Day & Night 37 was released on September 2014 as part of the line’s new collection, with each piece priced at approximately $12,800.
- Diameter: 37mm
- Movement: Automatic
- Water Resistant: 30 meters
- Power Reserve: 42 hours
- Frequency: 28, 800 vph
- Strap: Alligator skin
- Buckle: Pin buckle
The Portofino Automatic Day & Night 37 displays a timeless style that’s as classic as the model itself. With its mother of pearl dial and steel case, the watch is as elegant and pristine, as it is strong and durable. The model exudes utmost sophistication, whether offered in a shimmering modern shade of silver steel or the more classic red gold. Its face’s classic white, gold, and midnight blue colorway is complemented by a similarly midnight blue Alligator skin leather strap, which sometimes comes in black as well. Finally, a crown of diamonds on the bezel finishes off the refined look and makes it worth every cent the Swiss brand sells it at.
While a classic style is always a favorite, at times, it can also hinder a model against its competitors. The Automatic Day & night 37 timepiece is arguably the most classic-looking watch out of the entire line, which makes it difficult to stand out. The model is vulnerable to criticisms ranging from predictable to downright boring. Even other models in the Portofino collection have more exciting details in terms of their designs. Such is the downside of a classic: people have seen it before.
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