How to use Monnier Frères Promo Codes
- Register a Free Account with Monnier Frères
- Enter your personal information on the second page
- Once you have your account, add the item/s in your shopping cart.
- When you go to your shopping cart, add the promo code on the area below the product.
- Click ‘OK’ to apply your discount.
- Enjoy your discount and happy shopping!
Introduction to Monnier Frères
It’s amazing how people can get obsessed with accessories—sure, clothes are awesome and shoes are essential, but what glues a whole style together are the accessories. Every accessory has a power to turn any outfit into a luxurious attire—definitely a more affordable way to glam up and amp up one’s fashion vibe.
With such significance of accessories, we’ve seen the growth among accessory brands in the past years, even fashion brands extended their collections to cater to the needs and wants of the fashion market. While this has been a common thread in the recent years, it’s still a breath of fresh air to see an e-tailer focus on luxury accessories alone. This idea was what entered the minds of both Jean and Guillaume Monnier, brothers have decided to leave important fashion companies and high-paying jobs just to set up their own accessory e-commerce business, Monnier Frères.
A new endeavor for blood brothers
Of the blood-brother duo, Jean was the one who pursued business studies in Paris and later on worked for different companies until he landed a CEO position at Tunisian subs. Afterwards, he then became part of Auchan, where he started an entire Internet division and stayed there for ten years. It was during that time that he started thinking of putting up his own business. His brother Guillaume, on the other hand, had a great job at Dior but decided to join his brother in creating an e-commerce company where they could both use their expertise.
They weren’t afraid of starting from scratch—in fact they were ready for it, and they chose the best market for it: luxury accessories. They eventually founded Monnier Frères in 2011 and through their experience of luxury retail in Europe, they knew the right items and accessories to include in their online store. They knew what merchandising trend to follow and how to get attention of customers; hence, it wasn’t long before Monnier Frères became a staple e-tailer name across Europe, especially in UK, France, and Germany.
Breaking the norm
Monnier Frères wasn’t like many of the huge luxury fashion e-commerce businesses in the industry. The store isn’t like Mytheresa or Net-A-Porter that carries a collection where they can let customers feel like they are at a huge department store—Monnier Frères keeps it focused on accessories alone. But while others offer variety of items, their guarantee is this: you can find at least twice as much handbags in Monnier Frères than its close competitors. They surely carry more products per brand, giving customers more and better options. It was different from the e-tailer norm, but it provided a fresh option and a more convenient way to shop for accessories.
Monnier Frères keeps its buyers satisfied with guaranteed new handbags every season (up to 1500 additional pieces!) and a selection that include rare items from exclusive brands. The one-stop-accessories-shop carries accessories more than any e-tailer in the world, including ones from Zadig, Jérôme Dreyfuss, & Voltaire, thanks to its excellent in-house buying team that takes charge of choosing the right selection and assortment of items to be added on the site.
What contributed a lot to the growth and success of Monnier Frères is their customer-centric approach, which involves impressive treatment to their customers. Not only do they provide excellent options for them, but ensure that their support and service to all visitors and buyers of their e-tailing business are topnotch. A total of 7 to 8 people comprise their customer service and support, even more when the holiday season comes. The team is also a multicultural and international group of people, ensuring that they can easily and clearly communicate with customers from different aareas of the world who speak different languages.
Recently, Monnier Frères used the Aircall srvice in order to better understand their clients and have more knowledge of them through the behaviour map included in the app. They plan out their next plans through different customer service metrics, including missed calls and taken calls that they evaluate weekly and monthly. Through this adoption of a more advanced service, and taking on a perspective that puts customers first above other goals, Monnier Frères continues to have an excellent reputation among its market, ensuring a sustained following, which then translates to a sustained selling success.
Monnier Frères has set for itself a new path and stage where it can proliferate and progress as a company and a known e-commerce site. From the very beginning, until this day, it celebrates its difference from the usual e-tailing giants and specializes on have the best range of products in the world of luxury accessories. While the brothers are not closing their company’s doors on the possibility of expansion to clothing and other fashion items, they want to continue focusing on accessories alone in the foreseeable future.