Paris Saint-Germain is having quite a year this 2018. They just won the Coupe de France Final against Les Herbier VF and are now one of the hottest teams in football. They’re also in the middle of a high-stakes negotiation in acquiring one of the most prominent football players of this generation, Portuguese superstar Cristiano Ronaldo. Touching upon the fashion industry, sneaker mega-brand Air Jordan by Nike collaborated with the acclaimed team for a capsule collection of the iconic sneakers and among them is the sophisticated reinvention of the classic Air Jordan 1.
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Release date: June 2018
The much-anticipated pair is said to be released this June, in time for the Fifa World Cup 2018 in Russia. However, some rumors say that the pair might be part of Air Jordan’s upcoming “International” collection, which will be launched this September. In any case, the pair has already created a buzz on social media, trumping the hype created by the previews of Paris Saint-Germain Air Jordan 5 released earlier in May. Although no prices have been announced as of yet, there’s no doubt the collaboration will be a best-seller come football season.
The shoe seduces customers with its sophisticated colorway reminiscent of the team’s iconic colors. With a dominant black or dark navy exterior, splashes of white and red harken back to the eye-popping uniforms worn by the likes of Neymar and Cavani. The stark contrast of the dark-hued upper with the bright white midsole helps retain the classic Air Jordan 1 design, but the stripe of red on the lateral side of the sneaker evokes the team’s spirit. Furthermore, the famous chant of its supporters. “ICI C’EST PARIS” (Here is Paris), is printed on the insole to really draw in the football fans. The iconic Nike swoosh is crafted in leather, giving a final touch of luxury to this sportswear piece.
The marriage of both the brand and the team’s logos is stitched on the shoe’s tongue, creating a paradox of sorts with the iconic figure of a basketball player (Michael Jordan) encircled by one of the most well-known logos in football. This unique combination sheds light on a possible conflict the pair might see among customers. Paris Saint-Germain is one of the most successful and beloved football teams in the world today, and offering their supporters basketball sneakers might not induce the expected commercial success among football fans.
Although they’re mostly for fashion, Air Jordans have become useful shoes for playing basketball, which is totally different to those worn for football. Football shoes are sleeker, tighter, and contain cleats. While the hype and the team spirit will get fans clearing out the Air Jordans, it might not have the same impact that is similar to those of other Air Jordan shoes have on basketball fans.
Where to buy
They’ll most likely be available in Nike stores all over the world and carried online by e-commerce sites such as Sneakerhead.com and FightClub.com. Come World Cup Season this June, we might be seeing more customers in Nike stores, clamoring for the pair.
Image credits: @dirtymoney823