IWC Schaffhausen Portofino Automatic Day & Night 37 Watch Review

Description

There’s a reason why some watches are regarded as a classic in the ever-changing world of haute horology. For IWC Schaffhausen’s Portofino Automatic Day & Night 37 timepiece, it is its elegant look that harkens back to the days when the line was just debuting. Extremely refined and oozing with sophistication, the watch proves how truly luxurious timepieces are in a retail world where much of the focus has gone on to shoes and bags.

Design

Value for Money

Positives

Negatives

4.2

Ratings

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One can never go wrong with a classic, especially in the world of luxury. Even though the fashion and retail businesses are all about the newest and freshest items, some labels find strength in relying on their beloved classics. Where would Chanel be without their iconic suit? Or Gucci without their most famous loafers? Even in the watchmaking business, a classic often delivers in terms of satisfying loyal clients and inviting new ones. One proof is IWC Schaffhausen’s Portofino model, now released as an Automatic Day & Night 37.

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Release Date: September 2014
Price when reviewed: $12,800

IWC Schaffhausen’s Portofino model has been a favorite among horology critics and fans alike for thirty years. It’s become one of the Swiss luxury label’s most iconic in their already-beloved roster of precious timepieces. The Automatic Day & Night 37 was released on September 2014 as part of the line’s new collection, with each piece priced at approximately $12,800.

Specifications:

Diameter: 37mm
Movement: Automatic
Water Resistant: 30 meters
Power Reserve: 42 hours
Frequency: 28, 800 vph
Strap: Alligator skin
Buckle: Pin buckle

Pros

The Portofino Automatic Day & Night 37 displays a timeless style that’s as classic as the model itself. With its mother of pearl dial and steel case, the watch is as elegant and pristine, as it is strong and durable. The model exudes utmost sophistication, whether offered in a shimmering modern shade of silver steel or the more classic red gold. Its face’s classic white, gold, and midnight blue colorway is complemented by a similarly midnight blue Alligator skin leather strap, which sometimes comes in black as well. Finally, a crown of diamonds on the bezel finishes off the refined look and makes it worth every cent the Swiss brand sells it at.

Cons

While a classic style is always a favorite, at times, it can also hinder a model against its competitors. The Automatic Day & night 37 timepiece is arguably the most classic-looking watch out of the entire line, which makes it difficult to stand out. The model is vulnerable to criticisms ranging from predictable to downright boring. Even other models in the Portofino collection have more exciting details in terms of their designs. Such is the downside of a classic: people have seen it before.