Across the pond, few names stand out when it came to the ultimate shopping destination, Selfridges being among them. But it is not your ordinary department store, as it provides an experience like no other. It is where you go not because you are in dire need of something, but because you want to shop for pleasure. While it would be great to buy something (of course), you’d come out feeling a little more cultured than before.
Selfridges Sales & Deals
How Selfridges came to be
Selfridges borrowed the name from a rather interesting fellow from the US, Harry Gordon Selfridge. At the beginning of the 20th century, the founding father made his way to London which he found to be abound with culture and has commercial potential, but at the time just couldn’t compete with stores from other European cities, and even the US. He thought of establishing a store he dreamed of, where people indulged in the pleasures of retail and let themselves be amazed with the theatrics of the presentation. He also wanted everyone to feel welcome.
In order to do this, Selfridges had to do something rather different during the time—putting displays by the window. When before you’d have to stop and enter the shop to know if they have what you’re looking for, this time it’s right there at the window. You could also find the latest offerings that would make you want to check out what’s inside even more.
Harry Gordon Selfridge’s vision still lives today and his legacy is not lost on the present owners, W. Galen Weston and his family. Although the department store has established itself as a leader for luxury shopping, Selfridges has also served as an opportunity for budding designers to launch their brand. Today, there are four Selfridges store in England all with architecturally-relevant homes, but of the four, the oldest store which is also in the UK’s capital is the company’s flagship location.
Shopping with Selfridges, online or offline
The emergence of online retailers have posed a problem for department stores because of the reach the former could afford customers compared to those who limit themselves within the confines of their physical stores. No matter the number of their spaces, nothing quite compares to the power of the Internet in reaching even the most far-flung of places, provided they have access to the World Wide Web.
At this development, Selfridges has changed its perspective to rid itself of the limitations that those who cannot think outside the box have subjected themselves. It now sees itself as a multi-platform business, providing more options to its patrons and potential customers on how to go about their purchase. They can check the item online and see it in person or find something to their interest on the store but decide to buy it a later time and still have a smooth process all throughout. Selfridges has already rejected the notion of the traditional store, although theirs still exist.
Offline, Selfridges still aims to give a memorable experience to its consumers, something that would arouse fascination through a theatrical presentation. The store is often a venue for showcasing talent as well as forming partnerships with high end designers. It finds itself very involved in the presentation, editing so that only the new, the exclusive and the best would be on display, pretty much what an average Selfridges customer would wonder about and want. It also is welcoming to new talent with a potential to make it big in the world of fashion.
One would find the store surprisingly complete with other services: restaurants should you feel tired and want to eat in style, an information bureau where you can consult for your inquiries, even a psychic service, if you can believe it, and more!
Customer experience is a priority
The awe-inspiring atmosphere set by Selfridges goes past the displays, the aura is even extended to specific rooms dedicated to different categories such as the streetwear room and a designer room. The staff catering to a customer’s every need are selected based on the interests and knowledge that they have, and are consequently trained so they can give the needs of the customer and provide an informed opinion if needed. Customers feel much more satisfaction out of the personalized treatment they get than just sealing the purchase. As for the online version, you can pretty much say the same thing with its curated content. It lets you into the latest scoop on fashion and style and designer exclusives.
Selfridges has a greater ambition than just to sell you things, it wants you to have an experience that is unmatched by any other department store. Even if you’re just walking around the store, or just scrolling through the website, there would be a story worth telling. There’s more value than you just spending money, you end up knowing a little bit more.