Fashion Show Reviews

Coach Pre-Fall 2019 Collection – Shanghai


September 2022 Sales (LATEST)

From all the major fashion cities in the world, one would have never expected Shanghai to be Coach 1941’s biggest current market. It’s not just their famous leather goods that are gaining traction here, but also they’re ready-to-wear. As a result of such, creative director Stuart Vevers set up the label’s Pre-Fall 2019 show in the heart of the city. This season, he sent out a love-letter to Shanghai by combining its colorful and eclectic lifestyle with the streetwear sensibilities of New York City, the brand’s home base. The electric color palette of deep and rich shades of plum, crimson, tan, and Aegean blue, with hints of soft pastel pink, balanced the tension between the two cities. The leather pieces, in the brand’s signature quality and cut, harken to the confident New Yorkers who embrace loud and frivolous fashions. While the touches of floral print and flowing silhouettes touched upon the Chinese take on conservative dressing. Even with all these references floating about, Vevers was still able to bring his signature bohemian spirit for the collection. This already looks like a winner, and by the time fall rears its head, New Yorkers and Shanghai natives alike will be full-dressed in Coach!

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Photo: Isidore Montag / Courtesy of Coach

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