A few years ago, a watch brand began springing up on social media. Nobody quite knew what it was about, but people weren’t peeved as much as the company didn’t market aggressively. Instead, it utilized the Internet in ways that may be lost on others—with subtlety, which is not quite how users would describe its watches. Still, the strategy worked for SEVENFRIDAY and its founder Daniel Niederer. After ample time in preparation, the company released its first collections soon dubbed P1, P2 and P3.
Compare SEVENFRIDAY P1/1 Watch Prices Online
Release date: 2013
It is inevitable to have a double take at SEVENFRIDAY’s offerings, especially if you chanced upon one while walking down the street. The models are distinct in appearance from the others although the collections look similar when put side by side. The P1/1 sets itself apart with its selected colors of gray and silver. They are priced way below than what enthusiasts usually give for haute horlogerie, and make for a good introduction to the interesting world of watchmaking.
- Movement: Automatic
- Caliber: Miyota Caliber 82S7
- Power reserve: 42h
- Case material: stainless steel
- Case dimensions: 47.6mm x 47mm
- Crystal: scratch-resistant
- Functions: Hour, minute, small second, GMT, second time zone
- Water resistance capacity: 100ft/30m
The style cues of the SEVENFRIDAY P1/1 is not something we have not seen before, but it’s also not something we see often. Despite that, the watch comes off with an industrial appeal that makes it blend right in with the times. The finishing of the case and the bezels are also notable in the P1/1, as they feel premium and sturdy. A single look might give the impression that it is difficult to read, but the dial is actually straightforward and the functions are basic. You can see the movement that powers right it through the sneak peeks the surface allows, but that doesn’t mean that light doesn’t play nicely off of it; quite the opposite, actually. For a big watch, it’s comfortable to wear and easy to slip under your shirt. The P1/1 is on the lower end of the spectrum, price-wise, which makes it an especially enticing deal.
The company is based in Switzerland so you can be led to believe that this is an all-Swiss timepiece, but the parts are actually sourced all around the globe. Its movement, for one, is manufactured by Japanese brand Citizen. While that’s not exactly a bad thing, it may be a consideration for others. There’s also no denying that this is a large watch, and while the dimensions are intentional, they may be too much for some people. Despite the simplicity of its functions, reading the time from the dial can be off-putting and you’ll have to take some time before getting used to it. The packaging is unique but feels rather cheap.
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