September 2022 Sales (LATEST)
Reaction by Kenneth Cole Review
Kenneth Cole is not above creating citrus-centric scents and dares you to try with Reaction. The tangy opening is expected and feels nothing new, but wait until the heart and base notes made of patchouli, musk and sandalwood give Reaction more character. Occasionally it does seem synthetic, but it’s not something that can completely take away your enjoyment of the fragrance. Sillage is average and performance is poor, but one would not probably mind taking a few spritzes more especially in the summer.
Blend is pretty complex even when considering the brand
More than 10 years old but does not feel old-fashioned
Citrusy scent performs well in warmer climates
Very common and familiar
Poor wear time
Reaction is one of Kenneth Cole’s more popular scents back in the 2000s. An aromatic fragrance that highlights its tangy characteristics, the scent was created by Frank Voelkl for the brand in 2004. Its ingredients are determined to be melon, lemon, lime, watermelon, green apple, patchouli, lily-of-the-valley, musk and sandalwood. The fragrance reflects trends of the day but it does not feel outdated even a decade later.