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Supreme has been an unmistakable champion for luxury streetwear for many years. This is more so today as various upscale brands, the likes of Louis Vuitton and Dolce and Gabbana, are collaborating with them for ultra-hyped capsule collections. It’s only natural then that Supreme would also partner up with premier sportswear brands to further raise the stakes of high fashion streetwear. With the brand’s collaboration with Nike, they introduced the new Air More Uptempo sneakers.
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Release date: April 29, 2017
Nike’s Air More Uptempo sneakers were originally released in 1996, but hot streetwear brand Supreme is putting their own spin on the shoes via this new collaboration. The new models went on sale for public purchase on April 29, 2017, and has since become a social media phenomenon. The shoes have been seen among various online platforms, especially Instagram, that has added to the items’ growing popularity. Each pair costs only $190.
This new variation of the classic Air More Uptempo is nicknamed “Suptempo” because the iconic ‘AIR’ word design feature is replaced by ‘SUP’. This alone already follows one of the ongoing and strongest trends of the moment: logomania. The shoes are also made out of high-premium leather, increasing the amount of sophistication the way only Supreme can. And in three bombastic colorways—namely classic Supreme red, midnight black, and yellow gold that are all in metallics—the sneakers are a show-stopping pair both on the court and on the street.
Design-wise, the shoes are as impactful as sneakers are in today’s vivacious sneaker culture. But when it comes to its silhouette, many have commented on how heavy and chunky the shoes are. These are not lightweight sports shoes one can easily wear for sports, and if one prefers to simply don these for fashion’s sake, they’ll be dealing with a rather bulky pair of sneakers. Discomfort has also been a point of criticism for the said model, mainly because there’s a supposed lack of padding in certain areas.
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Image Credits: Stadium Goods (featured image), Sneaker News, Kicks On Fire, Backstage Tales, Sean Go, New Jordans 2018 (article images).