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Nike Air Max 97 ‘On Air: Neon Seoul’ Review
Air Max Day celebrations saw countless of fresh and new iterations of the classic Nike silhouettes everybody loves. This year, the Nike Air Max 97 gets its new 'On Air: Neon Seoul' created by the On Air contest winner Grang Shin, who captured the city night scenes in his designed. Seoul LED logos and neon swoosh exudes the energy of the bustling metropolis, contrasting the matte-black body of the upper. This bold take on the silhouette is a truly refreshing direction, which makes us feel like there should be more neons in Nike’s shoes. However, we it retained the minimal branding, as the huge swoosh looks like a goofy logo that ruins the tasteful design.
Value for Money
Vivid piping lifts the design
Matte black body provides the proper background for detailing
Chunky midsole provides enough support and comfort
Huge nike swoosh seems comic-like
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Release date: April 13, 2019
Winner of the Nike On Air contest, graphic designer Gwang Shin, took inspiration from the Taegeuk symbol on the flag of South Korea, and added in Seoul’s aura at night to the Nike Air Max 97 ‘On Air: Neon Seoul’‘s design. The combination of those two resulted to the vivid and bold detailing on the silhouette, including the captivating piping ang the neon swoosh. We’re impressed by the life added to the upper of this shoe, a fresh take on a classic silhouette that immediately got our attention.
Images credit: The Sole Supplier, Hypebeast, Sneaker News