“Everything Reduced But The Thrill” is the official campaign of The Outnet. To the uninitiated, this could mean anything. But for patrons of big sister Net-A-Porter and luxury products in general, this is a sweet, sweet statement.
Yes, they’re talking about prices slashed off, sometimes up to 75 percent!
The Outnet, now under YOOX NET-A-PORTER GROUP since the merger in 2015, was established in 2009 by the very team that brought to life Net-A-Porter for customers that want to get the most out of their money. The site has more than 350 designers featured on the site, and even has exclusive collaborations with Oscar De La Renta, Charlotte Olympia, and other established fashion icons. The inventory keeps on growing, with new releases on Mondays, Tuesdays, Thursdays and Fridays. This includes The Outnet’s very own Iris & Ink catering to modern and fashion-forward women.
The Outnet Sales & Deals
More of The Outnet
The Outnet may have initially been considered the cheaper sister of Net-A-Porter—the site doesn’t deny benefitting from the experience of the latter and the relationships they have maintained being a few years ahead—but along with its website makeover is The Outnet making a name for itself as among the most visited online retailers for luxury products. It used to have the hand-me-downs of Net-A-Porter, but not anymore. Not for the most part anyway. Seventy percent now comes from the brands The Outnet has had pleasant relationships with.
The Outnet may sell branded apparel at discounted prices, but the experience of shopping with them definitely doesn’t feel cheap. For one, they are focused on providing content that would guide their customers through the process of styling and coordinating. To them, it’s this editorial content besides the great prices that sets them a notch above the competition.
The site has projected itself as a company that exceeds expectations. One might anticipate that a store selling discounted items will focus on the trend, but The Outnet is guided by a different principle. The customers it draws in are those who do not care much for what’s in than what’s stylish and practical. Consequently, items are not categorized per season.
Iris & Ink
As part of its own development as an autonomous site, The Outnet launched Iris & Ink, the site’s own line of apparel in 2012. This idea came after finding that many clients sought their advice when it comes to fashion, so they wanted to produce pieces that would go along well with the designer apparel that are sold on the site. This aim expanded to producing versatile clothing that strike the balance between comfort and style. So, yes, there will be wardrobe staples but also statement pieces, brought to you by an in-house team of stylish designers.
While Iris & Ink is available to everyone who stumbles upon the site, its ideal customer is a worldly and cultured fashionista who knows high quality products when she sees it. She’s also into practical designs and is savvy enough to coordinate and accessorize as a means to express herself. The Iris & Ink client is confident enough of her style that it always seems to be in season.
Seamless Shopping Experience on the Net
As an online retailer competing in a market that’s becoming more saturated by the minute, The Outnet aims for a smooth experience across all platforms where their services could be accessible–desktop, mobile and tablet. It has become crucial now more than ever because of the growing audience of the site, with an estimated 1 million unique visitors per month, not to mention the emerging behaviors of the online consumer who want things fast and up to date for fear of missing out.
The site beloved by smart and stylish shoppers all around the world ships their items to over 100 countries. As of the moment though, Manhattan, Connecticut and London customers are luckier than the others as they are the only ones eligible for a same-day delivery to date. Guidance for style, sizes and the overall shopping experience is accessible all hours of the day through phone and email. And since the site’s reach transcends boundaries, Customer Care is available in 16 different languages.
While we all enjoy the finer things in life, it’s not out of reason to hunt for discounted prices, especially when we can get the items we so desire for half the price. For us who do it, it produces quite the thrill that is probably only matched by finding exclusive things by chance, even though there’s a chance that other shoppers will beat us to the number of available items.
With The Outnet, we’ve found a haven where it is completely normal to do this without fear of being labeled a cheapskate. After all, we couldn’t find a con out of searching for designer products at the best of prices. We’ve saved up, got the same item for half the price, are stylish and happy, aren’t those reasons enough that makes retail therapy worth it? Plus, it can all be done flawlessly through a device without having to tire ourselves. That’s one more thing to be thankful about for the Internet.