Alumni of the University of Wisconsin would surely remember that little quaint store called Bop in Gorham Street, the only store trusted to bring in the best selection of the newest fashion trends in Madison, Wisconsin. Bob Lamey, together with Martha Graettinger and Ray Zemon, opened Bop in 1999 to cater to the chic students of the University. Later on, in 2000, they decided to launch the store’s digital platform, shopbop.com, expanding its reach and commencing its ascend to worldwide fashion domination.
Shopbop Sales & Deals
Bop to the Top
In its early days in Wisconsin, Bop focused on high quality and hard-to-find denim selections. Not soon after, as it embarked on the fast rising yet risky World Wide Web, the company started to offer a comprehensive array of dresses, accessories, handbags, and hats that were conscientiously handpicked by its modern and stylish buyers. Its list of 1,000 brands online including Diane Von Furstenberg, Cosabella, and Juicy Couture, as well as jeans by Citizens of Humanity, Diesel, Seven for All Mankind, only reflected its position as a leading fashion authority.
Many factors significantly contribute to the accomplishment of a brand. In the retail business, it’s more than just the kind of merchandise its sells nor the location of the shop. For Shopbop, its early success as a contemporary online fashion retailer was attributed to edits from the trendiest designers as well as its highly applauded customer service. To add more to Shopbop’s success was its distinct online guide to buying the perfectly coveted jeans and its exceptionally edited and regularly updated LookBook featuring the latest styles and trends in fashion. Having an exclusive section of limited-edition pieces from the world’s top designers also didn’t hurt.
The 2006 acquisition of Shopbop by the world’s largest internet retailer, Amazon, signified major changes for the young yet fast-growing company. Putting aside the expected leadership adjustment inside the brand, Amazon was able to expand the reach of Shopbop which now caters to more than 150 countries worldwide. The globally recognized retailer also managed to help Shopbop further enhance its customer service, making it easier to cater globally to women who have an extremely à la mode sense of style.
Shopbop Revamp and Total Brand Makeover
As a leading online contemporary fashion retail destination, Shopbop recognized the need to enhance its online presence to be at par with its counterparts. The site was redesigned from a pretty straightforward Amazon-like presentation of its merchandise to a more interactive and compelling virtual aesthetic. Apart from enlarged images, they added videos that play automatically upon clicking a product. They’ve also included style recommendations and update on trends on the site.
There has been significant and positive impact in Shopbop’s sales as its advances in digital marketing has widened its online reach while providing a better shopping experience to its customers. From being a brick-and-mortar shop in Madison, Shopbop’s growth into one of the forerunners in contemporary fashion is notably attributed to its digital marketing initiatives.
As a part of its continuous efforts to elevate its online prestige, Shopbop became more innovative in its use of its digital platform. Through a major brand makeover in 2017, it refined its branding to keep up with its competitors in the luxury retail department. Shopbop changed its logo, refined its brand color palette and refreshed its page design. It has also made online shopping easier for customers with its optimized navigation and search performance and improvements in its checkout page, making the shopping experience not only convenient and easy but a lot more fun.
Coinciding with Shopbop’s rebranding, the site launched its own loyalty program. Sign up for its loyalty program without spending a dollar, and you can reap the rewards which include sneak peek at the products before launching, birthday discounts, access to special brand events, early access to sales, and more.
Shopbob’s brother, East Dane
Shopbop plunged into the thriving market for menswear as it launched its male counterpart, East Dane. Since its launch in 2013, it has been the go-to destination of guys hunting for fashion-forward designer clothing. with practical advice on how to wear them. With Shopbop’s brother site, modern stylish guys can choose from hand-picked collection of renowned fashion designers. East Dane offers pieces from brands such as Alexander Wang and Gant by Michael Bastian. It combines high-fashion-meets-streetwear selections and practical advice on how to style those pieces for various occasions – a lot like guys favorite magazine for the effortlessly fashion-savvy and confident gentlemen.
Staying on Top
When Shopbop decided to close its sole physical retail store in Wisconsin in 2014, it was apparent that technology is only leading the world of fashion online. Sad as it may seem that the company was not able to retain its brick-and-mortar store, Shopbop is persistent that its fast-growing and highly profitable online venture is staying, reaching more customers and delivering more products around the world.