The Internet made many great things possible. When shopping online was once unthinkable, now the number of people who connect to do so are growing exponentially. Brands are embracing their online spaces more and more each day, even closing some of their physical shops to devote their energy completely to their websites.
But while this has been awesome, most of the sites cater to the United States, or any of the other fashion capitals. Sure, they deliver to most destinations, but is there a site that specifically knows the needs of luxury lovers from the Middle East?
Well, we’re happy to answer in the affirmative. The region now has Ounass, brought to you by the same holding company responsible for bringing to the Mall of the Emirates and The Dubai Mall some of the world’s largest luxury brands. The Al Tayer Group led the way for brands to enter the region since 1979 and now has founded the online equivalent to deliver to Middle Eastern women with an affinity for the finer things in life.
Ounass Sales and Deals
Your Middle Eastern home to luxury
Ounass is a first for West Asia, and a recent one at that. Founded only in 2016, the website offers editorial content that is significant everywhere else but in the meantime is only marketing to Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman and Kuwait. Viewed in both English and Arabic, it boasts of a curated selection of apparel, accessories, jewelry, cosmetics and home furnishings from internationally recognized brands, such as Dolce & Gabbana, Stella McCartney, Jimmy Choo and Valentino.
The e-commerce site takes its name after a former venture of the Al Tayer Group, also a first for the region as a multi-brand department store, but ceased operations after it brought to the Gulf states big retail names such as Harvey Nichols. This time around though, Ounass will be here to stay.
Culturally relevant to the region
The culturally rich area is no stranger to luxury brands, as the Middle East is home to some of the most opulent families in the world. A trip to Milan, Paris, or any of the other fashion capitals is easily one plane ticket away. What Ounass is aiming for is to afford more exclusivity by partnering with coveted brands to produce items that cannot be found anywhere else.
What this means is that its catalogue will be full of merchandise relevant to a Middle Eastern customer’s lifestyle. Some brands to look out for are Gucci, Rami Al Ali, Roland Mouret and Ayesha Depala, with capsule collections that are updated monthly. The site will also feature local talents, making it more relevant to its target market.
Curated content for the Middle Eastern woman
The Al Tayer Group has tapped Maria Gold Knudsen to be the Head of Style and Editorial Content of Ounass as it wants to place itself at par with e-commerce sites known for their exceptional content.
Ms. Knudsen has an impressive resume as she has worked with respected e-tailers’ publications in the past. She envisions to do the same for Ounass, with clientele she believes deserves to be presented with the best. Under Ms. Knudsen, Ounass will pay as much attention to content which includes writing and photography as it does on its wide selection of products.
Shopping couldn’t be any easier
Ounass wants its customers to have a seamless and great experience shopping with the site, where items are shown based on what it thinks a customer will like, and where she will always find something to suit her needs for luxury and exclusivity.
The process is the same as with any online retailer: browse, select, add to bag, repeat the process some more until you’re sure you’re satisfied, and then checkout. The site accepts Visa, MasterCard, American Express as well as Paypal and Apple Pay. If you want to resort to cash on delivery, it is also available with an additional cash handling fee for select items.
For residents from the UAE, Ounass offers same-day delivery. If you’re in Dubai, you’re even luckier as you can receive your purchase within two hours. For shoppers outside the UAE, no need to worry, Ounass still offers a good deal with a two-day shipping.
And for a more tailored experience, Ounass also has personal shoppers. This dedicated team can visit buyers and assist them in showing off their personal style.
Ounass is still young compared to other e-commerce sites, but it has ambitions as grand as any other. Already featuring more than 50 luxury brands, Ounass still sees to expand in the future, seeking more partnerships to add more products to its catalogue. More than just another online store, it wants to offer the experience the world affords for customers outside the region as well as an experience closer to the heart of a Middle Eastern woman. It wants to be deserving of being called the home of luxury within its region.