Companies these days make the most out of technological advances to provide a better consumer experience. While it was completely unheard of in the past decades, an online presence can do much more for a business. The Internet is a place to thrive especially since the platform reaches potential customers that weren’t possible before because of the limitations of location.
Neiman Marcus is among those companies, capitalizing on bringing an online experience to a physical store. Years after the successful launch of their site, neimanmarcus.com, the company’s innovation lab is still finding ways to deliver to their clients the most precise, pertinent, and personalized information through their smartphones while they shop on foot in one of their many retail locations. This enhanced customer experience benefit the company as it results in making better business while ensuring customer satisfaction.
Neiman Marcus Discount Codes, Coupons, Offers and Sales
Close Encounters with Coca-Cola
When given a choice between a sugary pop soda business and a luxe retail store, the founders of Neiman Marcus, without much apprehension, decided to go for the latter. In 1907, Neiman Marcus was established by Herbert Marcus Sr., his sister Carrie Marcus Neiman, and his brother-in-law Al Neiman in Dallas, Texas.
This decision was perceived as a bad business judgment as former CEO Pab Atera jokingly noted in 1957, as the sugary pop business, which the trio rejected, has become today’s American multinational beverage corporation, the Coca-Cola Company. Regardless, Neiman Marcus proved to be a profitable venture from the start when just weeks after their opening, they found their initial inventory sold out completely.
From its establishment, Neiman Marcus focused on clothing wealthy, oil-funded men and women who longed to show off their fortune with finer pieces of clothing that only luxury retail stores can offer in Texas. Fourteen years later, the company experienced mishaps and unfortunate incidents along the way, like a fire engulfing the Neiman Marcus store along with its entire merchandise. This, however, did not hamper the operations, and Neiman Marcus continued to march on pretty much like today, only back then they had to operate out of a temporary store after the fire and it still went business as usual. At the end of the same year, Neiman Marcus opened its new and permanent location which brought in more profit than they could have imagined as they started to increase their selection of luxury items to include lingeries, accessories, and children’s clothing.
Since then, the label has boomed all over the United States and currently has stores in 42 locations. Its partner shopping stores flourish by featuring in-demand luxury goods and high-end designers such as Michael Kors, Cole Haan, and Burberry, and offer first class merchandise of upscale apparel, unique accessories, exclusive jewelries, and quality beauty and decorative home products.
As of today, Neiman Marcus’ headquarters is still in operation in its flagship store in Dallas, the city where it began. The company continues to offer haute couture and extravagant items to its prosperous market, as well as a more standard selection of fashion and department-store items to its middle-class customers.
Innovative Ways to Market
Neiman Marcus’ success over the years has depended on a number of innovations in fashion and merchandising, along with powerful and effective marketing strategies. Among these is the outrageous Christmas Book catalogue, its take on holiday shopping guides. First published in 1939, the Christmas Book has become famous for its extravagant and usually bizarre and unique Christmas creations which inspired dreamers all over the world with its over-the-top offerings. Some of these are “his” and “hers”-themed gift items as well as grand trips and cars. Previous year’s Christmas Book fantasy gifts included the New Year’s Eve at the Knickerbocker Hotel in Times Square (US$1.6M), Rolls-Royce Limited Edition Dawns ($439,625), and a Stephen Webster experience plus a 7.2-carat emerald ($300,000).
The Texan store is also credited for releasing the first loyalty program in memory with its InCircle, which came into existence all the way back in the 1960s. But it’s become more than a loyalty program by focusing instead on the experience and satisfaction of its customers. Sure, the whole process includes points, tiers and rewards, but at the very heart of the program is knowing their customers and their desires so they can make Neiman Marcus a reliable ally. This award-winning first inspires other companies to this day, modeling their own loyalty programs after Neiman Marcus’.
If You Need Reasons to Shop with Neiman Marcus…
With the exception of trying out the material before purchase, Neiman Marcus’ online version provides everything that you can do in a store, and more. So does the certain little conveniences you can get out of choosing to shop with them.
While the luxurious retail store aims to fill its clients’ satisfaction a hundred percent, it would be inevitable every now and then to find that a purchase just isn’t what you need at the moment. Whether it’s not fitting right or just an impulsive buy, your item can be returned or shipped back to its physical store and be given a full refund or an exchange for another item. All the usual conditions apply: the item to be returned must be unworn, undamaged, and deemed to be saleable, once returned. The store is happy to do adjustments within 10 days after purchase, if you find that that’s what you need.
Neiman Marcus gives customers the chance to buy your merchandise online, then pick them up within days at an actual Neiman Marcus store. In fact, if an item you want is available in-store and you make the transaction or or before 4PM local time, you can pick it up within two hours at the very least. If the item has to be sourced elsewhere, Neiman Marcus will send an email so you know when to get up and show at the store. You can also check online if an item is available at your nearest store so you can manage your expectations.
If the hours are marching and you still have no dress for your event, then you can stop worrying because Neiman Marcus’ selected online purchases can be delivered within the same day.
Take the hassle out from gift shopping for a friend with Neiman Marcus’ online service GiftNow. All you need to do is pick the item and the recipient, and the latter will provide other particulars such as color and size before the item is processed for shipping. And voila! The item they will receive is just how they want it to be. If you want to be a little more romantic or be a better friend, attach a personalized message too in the form of a video or an electronic card. Revealing the item? Well… that’s entirely up to you!
After All That’s Been Said…
Neiman Marcus has 100 years’ worth of testimonies of its sophisticated taste and impeccable service which have drawn in celebrities and designers alike, Coco Chanel being among them, with other sources even claiming that it was among the French fashion designer’s favorite places to shop. It is a fine example of a company making its way all up to the top, retaining the values of its founders but still adapting to the times in order to better serve its loyal clientele and invite more sophisticated, educated and well-traveled customers to experience the service Neiman Marcus is best known for.