Sometimes, work gets a little crazy with all the meetings, deadlines, and performance reviews piling up. We then slow down and try to de-stress through our own means – and shopping is on top of our list.
Ah, there is simply nothing a retail therapy cannot cure! Right? Just close your eyes and picture modish pieces from Balenciaga, Valentino, and Saint Laurent in your closet and you will feel better in no time. After all, what more relaxing way to spend your hard earned money than seeing them hanging in your wardrobe closet, ready to be worn for your next big gala? Good thing Mytheresa.com, Europe’s leading online retailer for all that is luxe, makes designer brand items accessible to its consumers (even while cooped up in bed). It is your gateway to the most elegant fashion items from topnotch designer brands, making shopping conveniently fun and manageable.
Mytheresa Sales and Deals
Relationship Goals to Business Goals
Husband-and-wife tandem Christoph and Susanne Botschen founded Theresa in Munich, Germany in 1987. Nineteen years later, the couple decided to expand into e-commerce and launched Mytheresa.com, the online extension of their shopping business for 24/7 hassle-free shopping experience. Since its launch, the site was able to expand their influence from Germany to the rest of Europe and, we’re pretty sure, even to the other parts of the globe. It now houses 200 international top womenswear brands including fashion royalties Miu Miu, Valentino, Dolce & Gabbana, and Balenciaga.
Granting every fashion lover’s dream of playing matchy-matchy with their little girls, nieces, granddaughters or goddaughter, a limited edition shoe campaign was also launched in 2017. It was part of their “Mini Me” collection that features shoes from Gucci, Dolce & Gabbana, and Charlotte Olympia.
Today, the brand is still headquartered in its flagship store in Munich, Germany while its online retail shop caters to millions of diverse customers from 120 countries.
The success of Mytheresa effectively adapted the legacy of competence and in-store professionalism with which its mother store, Theresa, has operated under for more than 30 years. As the sturdy pillar of luxury fashion, superior styling, and quality in Germany, it comes without surprise that Theresa’s renowned world-class services is reflected in Mytheresa.
With more than 400 hardworking individuals committed to giving its customers unrivaled shopping experience, Mytheresa proves to be a brand worthy of your money. Boasting a round-the-clock shopping services, all customers coming from whichever timezone can shop-til-you-drop at their own convenience. The delivery of the item, meanwhile, will be expected within 72 hours – now that is called fast and reliable.
Got simple questions on product details or in need of professional and personalized styling tips? Mytheresa has got you covered. The site also offers exceptional customer service that answers every question with regards to style and styling emergencies for free. Now that’s a plus!
Bigger than Ever
In 2014, Texas based retail giant Neiman Marcus, in a splashy bold move, acquired Mytheresa and Theresa. The acquisition will let the brand operate as an independent subsidiary of Neiman Marcus Group (NMG) in the city known for its annual Oktoberfest, Munich. The move is in line with NMG’s goal of expanding its reach to more affluent customers within Europe and the rest of Asia where Mytheresa has enjoyed a decade of unparalleled success.
Although, the brand experienced a major shakeup, the Botschens continue to be part of Mytheresa as members of its advisory board, lending their expertise in curating the most wanted fashion pieces from nothing but the best international brands.
A New Venture
Mytheresa founders, the Botschens, bounced back into e-commerce and discovered their niche in a rather overwhelmingly crowded luxury shopping websites. The Botschens decided to shift focus from luxury apparel to designer women’s footwear through a new online retail business, Martha Louisa. The site is the first of its kind, dedicated only to luxury footwear. To name a few of its partners are market leaders such as the reputable Balenciaga, Dolce & Gabbana, Gucci, Prada, Valentino, as well as young labels such as Le Monde Beryl, Alexander White, and Newbark.
Martha Louisa’s high-class designer women footwear collection allows fashion lovers to match their elegant outfits with their favorite luxury footwear brand. This digital platform ensures that shoe-shopping will never be as visually pleasing, as designers introduce their brands through artistic product imagery and mini video clips. On the site, customers are also able to easily select from a wide array of the most coveted designer shoe collection through a systematized catalogue of products.
Why Choose Mytheresa
With the exceptionally curated luxury offerings, added with creative marketing strategies, and world-class services, Mytheresa stand out in the world of luxury fashion e-commerce. With its fashion philosophy, “only those pieces that are elegant as well as trend-setting make it into the online shop,” to live by, you can be sure that you get only the best from Mytheresa.