Knowing what we know of the luxury market today, it is hard to imagine a time when the reach of established designers was limited, and only a few items were released every year. It’s amazing to think that so much has happened three decades after. We’re even finding the competition when it comes to luxury fashion saturated, if you can believe that! But few match the longevity and experience of MATCHESFASHION.COM, among the many names we know now. Today, the company is still catering to the needs and wants of the international and luxurious fashionistas right at the top, and quite literally, at the United Kingdom’s tallest building, The Shard.
Matches Fashion Sales and Deals
Right There in the Beginning
It all started in 1987 for husband-wife duo Tom and Ruth Chapman, when the market is still dominated by the few. Among the many things they did right in the beginning is valuing its relationships with both designers and clients. In Wimbledon Village where the store had its roots, the couple was more than excited to work for designers, having the privilege to set the stage for their items and sell them to the public. But it also kept the trust of clients intact, by showcasing the new and the trendy, and trusting its customers’ tastes. Rather than just limiting itself to what has already been proven to sell, Matches also offered its services to other labels it believes to have what it takes to have the spotlight. The very company was credited for bringing to the UK many of the Italian brands that are revered today, among them Prada and Versace.
Keeping With the Times
Many things happened in between, but it took another two decades before it established an online presence, and a half decade more to rebrand itself into MATCHESFASHION.COM. And yet, it was among the most profitable of its contemporaries, upping the numbers not only in its customers but also its returning clients and the amount they spend on the site. While the 80s was a time when the market was dictated more by the designers rather than the customers, MATCHESFASHION.COM saw to light how the Internet slowly changed designers’ perspectives and gave more value to their patrons’ feedback. Today, it boasts of partnering with 450 designers, both established and up-and-coming, delivering to more than 170 countries, and more than 55 million site visits.
All For the Sake of A Happy Customer
The Chapmans had a primary goal when they established the Matches website: to make their customers feel happy and satisfied when they finish a purchase from the site. When once, its services were only restricted to those who had access to its brick and mortar stores, now it can have everyone from as far as Asia and Australia enjoy the plush items the company has to offer. The UK remains to be among its biggest markets, but this is projected to change soon.
Part of its success is the effortless way you can make your buys on the website. All you have to do is peruse the selection, find something that piques your interest, pick your size and add it to your virtual bag. The process is repeated if there are more items to be purchased, and the checking out is seamless as well. Deliveries are available for most countries, and customer privacy is already a given.
If you need to take some more time to reflect, the website also offers styling advice through MyStylist, which is available 24 hours a day. With a few differences, this is pretty much the same way their physical stores in Marylebone, Notting Hill, and Wimbledon work, and also when the Chapmans host private shopping events at their townhouse. Matchesfashion.com also brings in some entertainment with a weekly magazine that’s customized for men and women called The Style Report, where interviews and news on fashion are written to give clients a chance to know what’s in fashion.
Keeping the Passion for Customer Service Alive
Back in the 80s, the Internet was still more of a concept than a reality (gasp!), and even luxury groups were just starting to form. You had to be a globetrotter, or in the know to have access to collections. But not everyone has the time, or even the means to be among the crowd.
For the couple, this is what they wanted to change then and what they ought to keep now as fashion has been their life and ensuring accessibility has kept them afloat. Thirty years in, MATCHESFASHION.COM remains committed to providing quality service and making clients happy. In the online retailing world of luxury fashion, the company boasts of having among the highest retentions, and also hopes to bring more people in to shop more than once. While the times, lives, and culture may change, the company will still be there observing and then providing the needs of the times.