Lane Crawford is one of the leading luxury department stores that also became successful in the online fashion retail world. It caters to a huge population of fashion VIPs and style connoisseurs, as well as the rest of us that fancy good quality fashion items from well-known designer brands.
The website is easily pleasing to the eyes, with their homepage neatly showcasing what its audience wants: the latest in the fashion scene for men and women. Then offers an easily accessible buttons of categories that segregates men’s, women’s and kids’ items, so there it doesn’t create any confusion to the shoppers. The categories open to a huge variety of items that are further categorized into these types: featured brands, new brands to watch, clothing, shoes, bags, accessories, vintage (women only) and beauty items (women only).
Among the huge selections in the website are rare items that aren’t easily available to its competitors. This gives Lane Crawford an edge over other websites, however, customers have been continuously disappointed by the website’s return policy (or lack thereof) and their unhelpful customer support.
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Introduction to Lane Crawford
There is always something so alluring about Hong Kong – its neon lights that compare to the stars, its wondrous streets that refuse to sleep, and its people, so lively, it’s impossible for you to leave. I mean, seriously, where else on earth can you find a more dynamic and vibrant city that is also a fusion of many cultures and traditions. Plus, when you find yourself wandering around the streets of this little sanctuary, you will surely discover that Hong Kong is also a fashion pilgrimage that your radar should not dare miss.
Fashion has slowly strutted its way over to Asia in the past years, with Hong Kong said to be the gateway of Western fashion into Asia. As the city developed, so did the East-meets-West fashion sensibilities. In fact, Hong Kong has caught the eye of in-demand designers around the world and has slowly become known to everyone as the retail paradise in Asia with every international brand worth its logo having a much needed presence in the city. Lane Crawford, a luxury retail store based in Hong Kong, is one the leads in bringing these designers’ top of the class fashion pieces in the city, making sure that Hong Kong stays the ‘it’ fashion central in Asia.
Humble Beginnings
Famed for its designer labels and high-end fashion in Hong Kong and China, Lane Crawford is more than just a beauty and lifestyle department store. It is a global name that puts Hong Kong in the fashion map with its impeccable offerings of to-die-for luxury pieces.
This renowned luxury department store originated back in the 1850s, when Scots Thomas Ash Lane and Ninian Crawford founded and opened the first shop in makeshift bamboo hut in a waterfront. Looking back at its humble beginnings, it used to sell provisions to the crews of visiting ships as well as British Navy personnel and their families. The company slogan back then was “The place to buy anything from a pin to anchor,” as the modest shop then supplied a variety of merchandise to its customers.
Indeed, the original store is far from what it is now. Over time, the Lane Crawford has expanded to keep the city’s social elite up-to-date in the latest trends in fashion for over 160 years. It has already made a name for itself in the fashion scene in Hong Kong by catering to its luxurious clients who seek for innovatively designed general lines of apparel such as womenswear, menswear, and lingerie as well as shoes, accessories, jewelry, cosmetics, and home and lifestyle collections.
Today’s Trendsetter
Today, Lane Crawford has shifted focus from department store offerings to international catwalk fashion. Nevertheless, the company does not forget its beginnings and still maintains its line of luxuriant collections of home, beauty, and lifestyle.
As it gains a reputation as Asia’s fashion trendsetter, it continues its commitment to create an enticing range of well-curated international variety of lifestyle and fashion items in store and online for its luxe market. The brand can be found in 10 physical stores across Beijing, Hong Kong, Chengdu and Shanghai. Each retail space offers a host of exclusive personalized services including personal styling, events and beauty assistance. Its services include the made-to-measure option, an innovative retail marketing strategy that feature only the best emerging designers of women’s clothings such as Rosie Assoulin, Delpozo Bridal and Dice Kayek. This service proves to be profitable as it focuses on luxury personalization that caters effectively to high-class clientele who want that extra edge of refinement.
Not wanting to be left behind with what the advancement of technology can offer, an online store made especially for China was also launched in 2011. The site which makes sure that luxury is accessible online at all times, also ships internationally, reaching a wide array of customers.
Through these efforts, Lane Crawford is sure to retain its success as Asia’s industry benchmark in fashion and retail omni-channel operations. Its initiatives in digital transformation, which includes an exemplary customer service, only adds to its increasing success.
Looking Forward
In the years to come, Lane Crawford will continue to not only innovate luxury retail experience across Asia, but will also enthuse and inspire through its unyielding and uncompromising pledge to providing the customers’ needs while delivering a complete, and satisfying one-stop shopping experience, both in its brick-and-mortar stores and online portal.
