Some fashion pieces are lucky enough to define a period of time by being a fashion craze followed by almost everyone, from almost every place. These fashion fads are easily identifiable as they also reflect the culture and the people during the time of its popularity. I mean, who would forget about the leather jackets of the 80’s and the punk rock attitude that accompanied it? How about the plaids of the 90’s and the preppy style that followed?
Simply put, there is a myriad of fads that has seamlessly come and gone across times, effortlessly influencing the state of fashion and style of the many that wished to be part of the ‘it’ crowd. As such, fads have a way of contributing to the rise of brands and labels. Thanks to hoop skirts, a buzz-worthy fad of the 19th century, Bloomingdale’s found its spot in the fashion scene.
Bloomingdale’s Sale and Clearance
The Birth of the Department Store
In the late 1800’s, retail stores only specialized in one garment. Brothers Joseph and Lyman Bloomingdale chose to trade in hoop skirts, a skirt stiffened with hoops to create a bell shaped silhouette, through their Ladies’ Notions Shop in Lower East Side, New York. With success from this venture, the two fashion visionaries decided to expand their merchandise with the addition of a wide selection of women’s clothing from Europe in their East Side Bazaar in 1872, giving birth to today’s idea of a “Department Store”.
Expansion of the shop continued and in 1886, the shop moved to 59th Street and Lexington Avenue in the upscale area of Manhattan where it has stayed for 132 years now. By 1929, Bloomingdale’s covered an entire city block, proving its steady and continued rise in the luxury clothing business.
To reach more people, the company produced various advertisements including posters, billboards, and ads found in delivery wagons and beach umbrellas. Highly anticipated fashion shows and gala events, including the Woman of the Year, 1947 also helped in bringing in more customers to the revolutionary shop. In fact, these marketing strategies even reached the Queen Elizabeth herself as she shopped in the aisles of Bloomingdale’s in the 1970’s. Now, who can ever disprove the royal choices the Bloomingdale’s offer, we wonder.
These advertisements, no doubt, were very effective. However, a seemingly simple marketing vehicle amplified the branding of Bloomingdale’s. It was the Big Brown Bag, the Medium Brown Bag, and the Little Brown Bag—the unique shopping bags that became as iconic as the company itself. Advertising went beyond the expected as customers, proudly walking down pavements with these shopping bags in hand, helped in the publicity of the brand.
Support to Sustainability
Part of Bloomingdale’s’ ethos is sustainable styling by contributing to a more sustainable environment for the future generation through fashion. Reports show that in the U.S., an individual throws away an average of 70 pounds of clothing and other textile materials annually – that makes an aggregate of textile waste which fills 5% of the American landfill. Bloomingdale’s and its brand partners are exerting efforts to make their products more environment-friendly through campaigns and programs such as asking their customers to bring in old jeans in exchange for discounted new ones; and to refill boxes from their online orders with pre-loved apparel and ship it back for free or drop it off at physical stores to be donated to those in need. Partner brands of the store even conduct courses on promoting sustainable fashion and go all the way to using all organic and non-toxic materials in manufacturing their products.
Alongside Bloomingdale’s, partner brands such as Guess, Kenneth Cole, Levi Strauss & Co., The North Face, Tommy Hilfiger, and of course, Eileen Fisher, champion eco-friendly means to be stylish in a more sustainable way. These efforts inspire up-and-coming fashion designers as well as shoppers to go green with their fashion choices. A remarkable move towards caring for the environment, don’t you agree?
Like No Other
Bloomingdale’s continues to strengthen its support for sustainability not only by partnering with eco-friendly brands but also through well-planned engineering and use of repurposed materials in its brick-and-mortar stores. With over 100 physical stores, Bloomingdale’s found the opportunity to embody sustainability in fashion and style.
Indeed, as a reputable authority in the fashion industry, Bloomingdale’s’ exclusive high-end offerings integrated with its commitment to service and philanthropic initiatives make it “Like No Other Store in the World.”