How far can minimalism go? How simple can a design of one piece be to still capture the eyes of clients around the world? In the world of luxury retail, various designers and brands have dared to go beyond the limits of a certain aesthetic. Some have gone way beyond minimalism to uncover the essence of purity and simplicity. Swiss luxury watch manufacturer Movado has done just that with their most iconic model, the Museum Classic watch.
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Release date: June 2018
Although the original model was introduced back in the late 1940’s, the brand has reiterated the timepiece multiple times in the last few years. Their most recent release was just last June of 2018, where they offered the classic model in a smaller version for women. Each piece of this iconic model costs around $595.
- Diameter: 40mm
- Movement: Swiss Quartz
- Water Resistant: 30 meters
- Power Reserve: 3-year battery life
- Strap: Calfskin leather
- Buckle: Tang buckle
Artist Nathan George Horwitt challenge conventional design and the idea of simplicity with the Movado Museum Classic watch. A dial with barely any other elements except the hands and a lone dot at 12 o’clock, the timepiece exemplifies what is arguably the purest design in the world of haute horology. It’s said that the lone dot symbolizes the sun at its highest peak during the day, which is more or less during 12:00 in the middle of the day. Although various iterations have seen the model in different materials, each version remains true to the original minimalist design.
Although the watch’s design is one of the most iconic in the luxury watchmaking business, it’s classified as a niche timepiece. The design caters to specific tastes in the retail world, and a not a lot of luxury watch clients may find it appealing nor necessary. Other watch collectors and enthusiasts see Movado’s Museum Classic watch as more of a fashion accessory than the innovative tiny machinery that they appreciate more.
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