Whether you’re in Milan, Paris, London, or New York Fashion Week, or probably at home, watching from your television on your side of the world, we know you aspire to be that girl, strutting your way down that pavement, wearing those pieces of clothing like the boss that you are. We feel you, girl.
Upon further daydreaming, you must ponder, Why do fashion designers create clothing pieces that they don’t sell at shops? This question must have lingered in your mind once or a couple of times when we see outlandish, yet voguish, clothes worn by catwalk models in fashion shows. Here’s a fact: Brands and designers do sell those eccentric clothes in clothing shops, just not the regular shops.
In general, fashion brands and designers spend a huge amount of money on fashion shows for the publicity and prestige. Fashion events such as these set the tone for the global fashion trends and put ingenious designers on the fashion map.
Now, if there is one thing better than watching a runway show, other than being part of it, it is getting your first dibs on that piece of clothing before anyone else does, right after the show ends. Imagine being able to pre-order the best of the next-season’s looks you’ve set your eyes on in the runway. That is what’s being offered by Moda Operandi, the first online luxury fashion retailer that makes straight-from-the-runway collections accessible to its clients.
Moda Operandi Discounts
Modern Day Couturier
Before the existence of fashion shows, couturiers of the past visit the luxurious homes of upper-class women and brought their creations with them to offer the ladies tailor-fitted garments exhibiting the latest fashion trends of their time. Fashion retailers then realized the concept of fashion shows, and found it a more convenient way to showcase their creations to their market clients through runways. The customers, however, were not as lucky to find an equally convenient way to get their hands on exclusive and trend-setting clothes. Not until Moda Operandi opened its doors to the world, promising to provide a highly editorialized and personalized shopping experience through their online luxury clothing shop.
Through the Moda Operandi site, opulent and stylish women from around the world may place their orders right after runway shows. This lets the clients pre-order carefully curated pieces immediately, long before they officially hit retail stores (which may take at least six months of impatient waiting).
Moda Operandi is the brainchild of Aslaugh Magnusdottir and was co-founded with Lauren Santo Domingo in 2011. The site boasts its very own trunk show where fashion pieces fresh from the runways, including pieces that never make it to physical retail stores, are featured and are readily available for pre-order. After placing a 50% deposit, the designer will then prioritize and immediately work on the chosen design. Afterwards, voila!, the piece, flawlessly made and tailor-fit, will be delivered right at your doorstep.
The site’s wide-range of collections also include the finest jewelries, the most intricate haute couture, even including the most luxe leather products.
With the company’s fresh-off-the-runway offerings, plus its unique take on personal styling, Moda Operandi takes the luxury shopping experience a notch higher. The site’s connoisseur of personal stylists are exactly what any impressive shopper needs – attentive, has expert styling advice, and has an eye to detail. These stylists consistently give fashion recommendations that reflect their years of experience and immaculate fashion views, ensuring that every client receive only the great wardrobe styling the high-class consumers deserve.
Also known to the fashion world as a champion of emerging and talented designers, it is no surprise that Moda Operandi recently launched The Platform—a space dedicated to highlighting the up-and-coming designers deserving of the spotlight. This effort helps the company’s clienteles meet promising brands and new favourite designs that were specifically picked by the site’s fashionable editors and expert stylists. The most sophisticated and stylish shoppers, which happen to be the site’s frequent customers, are of course inclined to discover emerging talents with design ideas that are equally classy and fresh. The Platform, indeed, proves to be worthy and necessary.
Four brilliant designers, with their fashion-forward elite pieces, were introduced simultaneously with the launch of The Platform. Among the featured designers include Yeon Park and her eponymous clothing line; the New York based label Markarian; a budding yet highly-anticipated London based brand Eleanor Balfour; and womenswear and accessories line Lake Studio from Ukraine. The site made use of compelling and in-depth storytelling as a clever way of introducing these designers to the company’s clients, allowing the shoppers to meet and experience the brands, the designers, and their bespoke merchandise.
For those who do not have the luxury of time, Moda Operandi also features an in-house boutique where in-season fashion pieces are easily accessible and are ready to be purchased/shipped immediately.
Contribution to Runway Fashion
More than offering convenience, Moda Operandi so far, has changed the runway business. It made it possible for anyone who has the means to purchase secure couture pieces which has long been exclusive to people who have personal access to the designers. Now, the glitz and the glamor of haute couture is only a click away. So what are you waiting for? Shop now and start living that glam life we’ve all been dreaming of.