Ah, Gucci… the high-end label every hypebeast wants to cop. With Alessandro Michele at its helm, the brand was able to reinvent itself from out of reach into something that can do the streetwear aesthetic. It did not completely turn its back to its former style, instead having the best of both worlds in one collection. It’s partly the reason for its big influence in the industry, as well as why we look forward to its campaigns. This time around, Gucci fans can enjoy looking through with a Harmony Korine-led Pre-Fall 2019 lookbook, which is splashing with colors but also paying respects to Gucci’s heritage.
Yes, it’s the same Harmony Korine that brought to us Spring Breakers—which starred Selena Gomez, Ashley Benson, Vanessa Hudgens, Rachel Korine and James Franco—as well as the movies Gummo, and Mister Lonely. Followers of the director are currently awaiting the completion of his latest project, The Beach Bum, which would have Matthew McConaughey play the lead alongside other stars such as Zac Efron, Isla Fisher and Jonah Hill. But for those whose interests cover both film and fashion, the Gucci lookbook is also one to see. Both the movie and the lookbook are slated for next year, but in the case of the latter, we’ve already been teased with photos that do not underwhelm.
The project is not Korine’s first foray into fashion. Before photographing Gucci’s lookbook, his resume already boasted of Dior and Proenza Schouler. But even without knowing his previous work experience, one can already assume through his films that Korine has an appreciation for fashion. And that seeps through his photographs for Gucci.
The Pre-Fall 2019 lookbook takes us to Italy, but not with just any other backdrop—we’re right in one of the country’s most historical and interesting sites, Pompeii and Herculaneum, both burned down by the eruption of Mount Vesuvius. The venues were chosen because of Gucci’s desire to support and put at the forefront its Italian heritage, with the hope that it will strike fascination as much as the Gucci pieces will. Contrasting the archaeological sites are Gucci-dressed models, posing with vibrant colors, baubles and trinkets. Those are definitely enough to tug us back to the present, while still reveling in Italian style.
The photos tease us of suits and accessories that adhere to the call of logomania, brightly colored quilts, and patterns that refuse to follow convention. There was no toning down of luxury, showing finely made garments in silk and velvet. The sets can be thought of as antidotes to monotony, thanks to the rich hues and details that are almost kitsch. There’s the curious addition of snacks that the models are munching on, but those do not completely take away the attention from the garbs.
The items will arrive on Gucci stores and authorized retailers next year, although the wait should not be long. Want to keep the lookbook for yourself? There will also be a book released by then. Be on the lookout, however—the books will be limited edition.
Image credits: Gucci, Harmony Korine
