Fans of the American luxury company would be happy to know that there will be finally a face for its men’s division, and that the ambassador would be no other than the talented and lovable Michael B. Jordan himself. Similarly, the actor, whose famous works include Black Panther, Chronicle, and the Fantastic Four, not only has his upcoming film Creed II to excite his fans, but also ad campaigns and Coach bags that will be designed by the actor in collaboration with the brand’s creative director, Stuart Vevers.
Jordan is the brand’s first international male ambassador, and he was a great pick too considering the actor’s flair for fashion. Jordan finds a counterpart in singer-slash-actress Selena Gomez, who is currently representing the brand since earlier this year. Like previous celebrity ambassadors, Jordan was not hired simply to be the face for the brand. Part of the contract are also brand collaborations Coach calls special design projects, allowing Jordan to unleash his artistic capabilities in Coach’s wide selection of handbags and apparel, as well as taking part in the company’s charitable projects.
The actor giddily announced the development through his social media. On his Instagram, he said, “With any creative endeavor, it’s all about finding the right fit. My next role, the face of @Coach men’s. Excited to work with @StuartVevers and the entire Coach fam. Good things on the way.” Admiration for Vever’s vision and work have also been expressed.
The excitement is reciprocated by Vevers who has considered Jordan to be a good friend and follower of the label. He said that the actor’s brand of cool and authenticity is what he expects the Coach man to exhibit, and that he sees Jordan as someone who shares the brand’s values which are inclusivity and optimism.
Jordan’s first set of work with Coach will be revealed by Spring 2019. We still have a few months to go, but with Jordan’s sense of style and charisma, as well as Coach’s embodiment of the American dream, we expect nothing less.
A long history of collaborating with celebs
Jordan joins the ranks of other stars by being an ambassador for Coach. Most recently, the American company has tapped Selena Gomez and Japanese It girl Kiko Mizuhara to be faces for the brand. Coach has already collaborated with Gomez multiple times before, leading to successful releases that it is hoping to repeat with Jordan. Meanwhile, Mizuhara is set to introduce new bags in the near future.
In the past, Coach has also associated itself with actresses Gwyneth Paltrow and Chloe Moretz. Paltrow was the brand’s ambassador in 2011, the year that marked the company’s 70th anniversary. She was chosen for her spirit and elegance, the same traits Coach identifies with. The actress has also spoken about following the brand since she was younger. As for Moretz, she came to the scene when she was merely 17 years old, appearing in the 2015 Spring campaign Dreamers. The ad also featured Kid Cudi but he was not the designated ambassador for Coach Men, unlike Jordan.
Former Victoria’s Secret Angel Karlie Kloss also shares a history with Coach. In 2013, Kloss was part of the Fall campaign the supermodel felt proud of as the project was a showcase of not only of her talents in modeling but also her personality, an opportunity she says did not happen as much in her other work. The ad was dubbed “New York Stories”, which centered on the brand’s home city and its endorsers’ relationships with the Big Apple.
Price: US$695.00 at Coach.com
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Image credits: Coach, Getty Images/Owen Hoffmann, Andrea Raffin/Shutterstock.com
