Clé de Peau Beauté’s exceptional skin care competencies have always been at the forefront of the luxury beauty industry. Ever since its launch as a line from Shiseido, it has created a credible name for itself in the area of cutting edge skin care science and as a leading luxury brand. Hence, it’s critical to find the right ambassador to exude the prestige and embody the luxurious grace and refined taste that the brand represents.
That’s exactly the reason why only those who are deserving of the title can have the privilege of being Clé de Peau Beauté’s ambassador. The newly announced Global Brand Ambassador, Zhang Ziyi has a name and credibility that matches that perfectly. And like the rest of the world, we’re thrilled to see her as the new global face for a luxury beauty brand we all love.
A Legendary Actress
Monumental achievements make Zhang Ziyi’s rare beauty shine even more. She started with the highly successful ‘The Road Home’ which got awarded during the 2000 Berlin Film Festival. A few more movies later, she was able to bag a role at the globally acclaimed movie Crouching Tiger, Hidden Dragon, House of Flying Daggers and then afterwards, another internationally loved film, Memoirs of a Geisha. Such a successful career didn’t stop and just grew—with her winning 12 (YES, TWELVE) Best Actress Awards making her a true legend in the acting industry.
Aside from these stellar achievements, she also became part of the Cannes Film Festival jury for three times and by 2005, a lifetime member of the Academy of Motion Picture Arts and Sciences. Adding to that accomplishment roster is being a Global Brand Ambassador, and Zhang Ziyi is beyond delighted to jump on board the Clé de Peau Beauté ship, specifically to represent La Crème.
A Legend Represents a Legendary Product
A powerful debut campaign for Zhang Ziyi has been full of light—it is a lyrical and expressive campaign the captures how the legendary career of the actress pairs up really well with the legendary status of Clé de Peau Beauté’s La Crème. Zhang Ziyi narrates on the background, marking the perfect start for the lovely actress’ partnership with the brand.
Clé de Peau Beauté’s Chief Brand Officer, Yukari Suzuki, mentioned how perfect Zhang Ziyi’s elegance and spirit is for the brand. Added to that, warmth, beauty and generosity of the actress complete the best model to carry the name of the luxury brand to the global beauty community. And automatically, such a move for the brand will bring in better awareness about Clé de Peau Beauté in the Chinese market, especially as she bring a fresh energy for the already-world-renowned La Crème.
Clé de Peau Beauté is surely always one step ahead on its marketing strategy, especially with its excellent line of brand ambassadors. From Amanda Seyfried, to Felicity Jones, to now Zhang Ziyi, the luxury beauty label keeps its name afloat in the high currents, making its fans excited for more of the brand’s beauty revelations.
Image credits: Clé De Peau Beauté, Feng Li/Getty Images, Tiff, @zhangziyi_official (Twitter).