Fenty Beauty

Jamee Caña

Fenty Collection

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Articles on Fenty Beauty

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Robyn Rihanna Fenty, otherwise known as Rihanna, is a music, beauty and fashion icon. Her hit song Umbrella has won Bad Girl Riri her first Grammy win and has topped the charts in many countries worldwide. And being a pop icon and one of the bestselling musical artists of all time, it is no wonder that everyone just knows, follows and even stalks her on social media. Her Instagram account alone has about 62 million followers. And she just recently and very successfully ventured into the beauty industry with her own cosmetics line named as Fenty Beauty. With about 62 million followers and still growing, it was definitely a big hit among millions of fans just like her music.

Charming its way into the beauty industry

Fenty Beauty by Rihanna
Source: Sephora

Fenty Beauty is a brand only just launched in September 2017. Rihanna developed her cosmetics with the Louis Vuitton Moet Hennessey (LVMH) conglomerate under the Kendo Holdings Inc. which manufactures white-label cosmetics that are sold through retailer, Sephora. Despite it being literally freshly out in the market, it has already received several recognitions and acknowledgments.

It was named by Time magazine as one of the best inventions of 2017 and also bagged the Women’s Wear Daily (WWD) award as launch of the year in the prestige sector. Why and how? Fenty Beauty’s immediate success can be attributed to its appeal to women of all colors and ethnicities. It is a cosmetic brand that is marketed as all-inclusive “so that women everywhere would be included”. Fenty Beauty is cruelty-free as well and will not be available in China where all make ups are required to be tested on animals.

Fenty Beauty is a real great treat for women because all its products cater to everyone regardless of skin tone or color, gender and ethnicities. This all-inclusive strategy effectively filled the void in the beauty industry for the shortage of available cosmetic shades and beauty products specifically made and intended for black and other women of color. No wonder that Riri’s makeup line has been sold out when it first hit the shelves. Here are some Fenty Beauty products that have won the praise of make-up fanatics that are worth buying and investing for.

Pro Filt’R Foundation

Source: glorysbeauty

Fenty Beauty Pro Filt’R Foundation is one of the bestselling products of the line. It is available in 40 shades which accommodates a huge range of skin tone and type. This foundation also come in matte formula that provides an instant smooth, shine-free finish. It has been widely reviewed and tested by beauty gurus and make up enthusiasts, all raving about the wonderful range of shades that accomodate almost, if not all, skin color.

Killawatt Freestyle Highlighters

Fenty Beauty by Rihanna Killawatt Freestyle Highlighters
Source: Shefinds

The most talked about item in collection, next to the foundation, is the Killawatt Freestyle Highlighters. They come in six various shades which can be used on the cheeks, nose, chest and can even be used as eyeshadow for that radiant and glowing look. This highlighter enhances the cheekbones and puts that extra radiance on the face. 2017 was the year of blinding highlights, and Fenty Beauty knew exactly what to give to the shine and sparkle-hungry crowd.

Gloss Bomb Universal Lip Luminizer

This is the only lip product in the collection which comes in one universal rose nude shade and non-sticky formula that is absolutely perfect for all skin tone. It is also enriched with shea butter which conditions and makes the lips look fuller and smoother. It is also free of parabens, sulfates and phthalates.

Invisimatte Blotting Paper

Source: prohbtd

This blotting paper lifts away shine and absorbs oil from the face. It effectively blots shine and oil without affecting the makeup and leaves no residue for that fresh just-applied makeup look. It is made from natural botanical fibers that are silky smooth similar to Japanese traditional paper. It comes in a really cute handy tube with a mirror. The paper rolls out of the tube and is even refillable.

Fenty Beauty makeup lines are also lightweight and are made for layering, so women can just experiment with different looks as well as express themselves individually through the use of cosmetics. More nd more items and lines join the fabulous collections of the brand, and everyone is always on their toes when release dates for new makeup products are announced. Presently, you may shop Fenty Beauty online and in stores in over 15 countries. It is available in the United Kingdom exclusively at Harvey Nichols department stores, and in the United States at Sephora, which is also under the LVMH Group.

Best Websites to Shop for Fenty Beauty


Fenty Beauty by Rihanna Logo

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