Articles on Clé de Peau Beauté
Japanese beauty companies have always been well-celebrated and highly-respected for their culture that gives value to nature while incorporating it to the science behind the beauty products. Clé de Peau Beauté, one of the leading luxury beauty brands from the country, has such an impeccable reputation that can be attributed to the Japanese culture. Its endless allure to women who value beauty, elegance, and skin condition has proven its place among the top beauty brands, not only in Asia, but across the globe.
A huge success
Launched as Shiseido’s luxury brand representative, Clé de Peau Beauté has undergone many transformations to meet the needs of the luxury-seeking market. Currently, it has expanded its presence in 13 countries, including South Korea, Malaysia, Vietnam, Canada, and the US. In fact, its products are present even Neiman Marcus and other well-known luxury department stores in the world.
What led the brand to success is its love for details—be it on the product formulation, package design, marketing, and even product campaigns. Each little detail is taken cared of with purpose and with a level of sensitivity that answers to what the target market wants. No wonder the brand earned so much accolades for its great work, including the In Style award Best Beauty Buys and Best Concealer as well.
With such qualities and recognitions, Clé de Peau Beauté has already amassed a great deal of fans, commonly modern, sophisticated, and unique feminine women who appreciates the worth of high-quality products despite the price tag. These women usually have great lifestyles, able to match their sophistication and demeanor.
The coveted concealer
The most talked about product from the brand is undoubtedly its concealer, introduced in 1999, which took the world by storm. The product’s high price point is commonly highlighted in the non-stop news about it, for it is often named as one of the most expensive concealers a person can ever own. But is it worth the price?
Of course! Clé de Peau’s concealer also tops many celebrities’ and make up artists’ best concealer list. The creamy consistency, hydrating properties, and flawless coverage that the concealer offers, almost 20 years later, patron still come back for more, despite the hefty price tag that comes with it. Even reality stars like Kim Kardashian West and Lauren Conrad have this concealer as one of their cult faves. Other A-list fans of the product include Lily Collins, Kate Hudson, and January Jones.
Recently, the brand improved the formulation on the concealer, adding SPF 25 into the mix, while retaining the perfect coverage and blendability of the product. It is a true star product that helped the brand reached superstar status, especially when it won the “best in beauty” awards countless times.
Other outstanding products
Aside from the concealer, Clé de Peau Beauté also has a lot of must-trys in its collections, including their lip serum. This product will give you the perfect base to get a smooth and crease-free lipstick application. Likewise, it hydrates your lips and fights signs of aging to minimize fine lines around your lips.
Make up tools have been among the great products of the label, with their foundation brushes even produced by following an old tradition brush-making, now around 170 years old. With the best materials used for the brushes, it assures natural, smooth, and flawless finish. Moreover, with the great manufacturing process and high-quality materials used by Clé de Peau, the brushes are bound to last for a long time in your make up tool collection.
Customer satisfaction at its finest
With a business that deals with personal care, Clé de Peau Beauté sure knows how to give importance to its clientele. From the core vision of the brand, its team and staff are all passionate to create experiences for customers that will build a personal relationship between the customers and the brand. Aside from that, beauty specialists of the brand are all widely trained to advise customers about specific products that would meet their needs. Such connection should be personal, as it is the client’s trust that is given when he/she finally decides on the product to put on his/her skin.
Onwards to further lands
Despite being present in many nations worldwide, Cle de Peau Beaute doesn’t stop expanding its sphere of influence to provide every woman on earth the experience to have the best skin she can ever have. Just last 2017, the label launched its first ever flagship store in Singapore, choosing the country for its high levels of beauty industry growth, especially in the past years.
Being under Shiseido, a personal care company that is known worldwide, Cle de Peau Beaute is sure to mark more territories in the future, not only in Asia but even beyond.