In recent years, more and more young and up and coming designers are focusing on menswear. The fashion industry seems ready to create a new balance within the field by giving as much attention to menswear as they do womenswear. Among the young designers shaking up fashion today, London-based designer Kiko Kostadinov is at the forefront of this impending change. His designs are for the streetwise gentleman, proven recently by his new collaboration with Asics.
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Release Date: January 4, 2018
With all eyes of the industry on him, Kiko Kostadinov plans to prove his worth with his new partnership with the Japanese footwear brand. His new offering debuted last January 4, 2018, at the famous Dover Street in London. The worldwide release came a month later, and the pair is now available in all Asics stores worldwide and online. Each pair costs $305, a price worthy for one of the up and coming talents of the menswear fashion industry.
The shoe reflects Kostadinov’s sophisticated streetwear aesthetic. Gathering influences from Asics classics such as Gel-Nimbus 20 and Gel-Venture 6, the Bulgarian designer came up with comfortable yet impactful footwear for the streetwise sophisticate. Even though he’s described by many in the industry as a niche designer, his designs are very democratic and can fit any type of customer. The shoes are also offered in three show-stopping colors, namely gray, neon green, and black. The colorway reflects Kostandinov’s own signature style, which has been the talk of London fashion for quite some time.
Despite putting his own youthful flair, Kostadinov remained completely faithful to the codes of Asics, even referencing classic items from the Japanese brand’s roster. As respectful as this decision was, however, it might do little to attract new customers. Apart from the bright colors it’s offered, there’s little difference to the naked eye in terms of overall design. The shoe is largely similar to the references Kostadinov used to come up with the new pair, particularly that of the Gel-Nimbus 20. Although staying in line with the label’s design sensibilities will have loyal clientele buying the pair, it might not do a lot in inviting a whole new consumer audience.