Reinvention is quite common in sneaker culture. There are some sneakers that are so beloved by consumers that their brands keep on offering new and exciting reiterations. Oftentimes, the demand for such is interspersed with a sense of nostalgia, which has become common in today’s luxury retail industry. Among the many models reinterpreted today is Adidas Originals’ Falcon Dorf, which is now the Yung-1 sneakers.
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Release date: June 2018
Price when reviewed: $120
The original Falcon Dorf model debuted back in 1997. They were part of many trademark pieces that helped the German sportswear brand boom during the late 1990’s. The new rendition of the pair was released just last June 2018. At a time when both nostalgia for 90’s fashion and the clamor for updated sneakers are so strong, there’s no doubt this pair will perform well. This is especially since each pair costs around $120.
If one wants to buy this new pair for the sake of nostalgia, they won’t be disappointed. Adidas Originals’ Yung-1 sneakers feature the same Falcon Dorf mesh upper that was the talk of the town two decades ago. Upgraded for 2018, these new shoes feature a reconstructed tongue with indelible Trefoil branding. This pair is also more texturized, courtesy of the aerodynamic lines that decorate the shoes’ uppers.
Releasing this pair in 2018 is a good business move as they adhere to one of sneaker culture’s current trends: the ugly dad shoe. With its bulky silhouette and off-white colorway (although they’re also available in more vibrant color schemes), these shoes fit the dadcore ugly-pretty narrative that a lot of consumers are apparently head over heels for. In essence, the shoes are quite ugly, but ultimately, that is part of their charm.