Celebrity collaboration isn’t an unfamiliar move for sneaker giants like Nike, especially as it creates a hype that sets off an even more spectacular launching of items, often leading to a very successful piece, pair, line or an entire collection. But among the collabs that stand out through the years, Nike’s Air Jordan collaboration with Justin Timberlake, producing the Air Jordan 3 JTH, definitely is among the top spots.
Release Date & Price
Release date: February 2, 2018
On a totally unexpected surprise, the debut of the Air Jordan 3 JTH happened after Justin Timberlake’s performance during the halftime show of the Super Bowl LII. Right after the surprise drop, sneakerheads got wild all desperately trying to reserve and purchase a pair or two at the Nike SNKRS app where only a few hundred pairs were sold at $200 each. As you may have already guessed it, it immediately sold out. Secondary selling sites later put them up for grabs for as high as $2000 per pair.
The Nike Air Jordan 3 JTH is a huge win for both sneakerheads and JT-lovers, especially for the long-time followers of the Air Jordan 3. It was a glimmer of hope for the hardcore fans of the silhouette, with its colorway featuring the all-time favorite White/Cement, as well as the iconic elephant print on the side proves the success of the Justin Timberlake-Tinker Hatfield design collab.
Aside from the bragging rights of being one of the very few who own a pair of the limited-edition shoes designed and worn by JT himself, the smooth and glossy appearance of the pair will mke its wearer utterly fashionable. The sleek look is complemented with a cozy interior as well, complete with the special edition insole with Hatfield’s signature.
On the flip side on the pair’s appearance, the glossy look of the shoe’s tongue may feel plasticky at times, a real bummer for those with aesthetic priorities in check. For fans that have been following Air Jordan 3 releases and are admirers of the OG look, this version can seem too traditional, as if there weren’t anything knew added to it, design-wise.
Image sources: sneakernews, sneakerfiles, grailed