One is no stranger to jewelries. You see it everywhere—you most probably even own quite a few. More than mere stones and metals processed and put together, jewelries have evolved to become symbols for many things—from signifying special memories and making a fashion statement, to expressing creativity and representing cultural meanings. One jewelry brand found success in lovingly connecting hearts and generations for many years—Tacori.
Channeling sophistication with a carefree spirit
Established in California, the Tacori jewelry brand was founded in 1969 by Haig Tacorian and his wife Gilda after they relocated from Europe to California. They brought with them expertise and experience from European jewelry making tradition, combining them with the relaxed and effortless style of California.
The company initially sold pearls before it expanded into diamonds in the 1990s. Less than two decades after, Tacori has become a household name when it comes to bridal wear accessories, especially engagement rings, since 2005. Today, Haig still heads the company, together with his son, Paul, who heads Sales and Marketing, and daughter, Nadine, who heads Design and Operations.
Creating a lifelong treasure
Known for crafting heirlooms, Tacori offers timeless pieces that fuse passion with legacy. Made to last a lifetime, owning a Tacori means having not only a statement jewelry that you wear everyday or during special occasion, but also a treasured accessory filled with memories to be remembered and passed onto the next generations.
To ensure quality and high level of craftsmanship, the company handcrafts each Tacori design in California through a combination of the latest in technology and delicate touch of the skilled human hands. All Tacori jewelries start with a sketch which is then transferred to a 3D image and 3D mold. Then, the metals are liquefied according to the size and shape, polished by goldsmiths and gemstone setters, who are uniquely trained and specialized to their crafts, and buffed until showroom quality.
The cherry on top? The diamonds used by Tacori are all sourced and certified to be Conflict-Free, having undergone the Kimberley Process and approved by the World Diamond Council. What’s more, the company offers services for custom-made orders to truly reflect the wearer’s personal experience and dream design.
Defining moment of acclaim
Tacori rose to fame when its products were featured in the television series The Bachelor and The Bachelorette. Other than that, it has also defined itself through its most known trademark style—the crescent silhouette. Defined by interlocking half-moon arcs inspired by the shape of the heart, the Tacori crescent subtly symbolizes love. So, to truly know if a piece is a Tacori, you must look for an embedded heart shape in its design.
In recent years, Tacori has been seen worn by famous personalities which include Mad Men‘s Christina Hedricks, Kourtney Kardashian, Twilight‘s Nikki Reed, Katherine Heigl, Rachel Weisz, Kate Beckinsale, Elizabeth Banks, and many more. It has also collaborated with fashion blogger, Wendy Nguyen of Wendy’s Lookbook.
The brand has been recognized as one of the Top Five Most Visible Brands (Jewelry) by INDESIGN Magazine, as well as a finalist at the Jewelers of America’s annual GEM Award, both in 2013. Tacori is currently being sold in the United States, Canada, and selected retailers worldwide.
Tacori perfectly encapsulates the importance of meaningful and everlasting connections that transcend time, words, and actions. A defining touch that pumps up your outfit or to expresses your feelings, owning and wearing a Tacori symbolizes love, dreams, journey, and legacy. It is indeed a brand that elegantly captures the spectrum of human thoughts and emotions, which people can individually and personally associate with through its innovative, expressive, and long-lasting designs.