The allure of jewelries stem from not only the enticing details and designs, but also the thirst for a way to express personality and individuality. Wearing jewelries has a long tradition of existence, tracing its roots to the earliest humans and with far-reaching influence across the world today. Reflecting the wearer’s culture or state of being, jewelries have become a novel form of self-expression that stands the test of time.
But for a jewelry to speak to both its wearers and observers, the creator must possess a certain depth in expertise and vision—qualities that Roberto Coin flawlessly has.
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Underscoring the unusual and different
Roberto Coin traces its beginnings in Vicenza, Italy (also called the City of Gold), where it initially intended to produce accessories on behalf of some of the most prestigious international jewelry brands. By 1996, the company officially launched its first collection, called Appassionata, formally marking the start of a famous, well-loved brand.
The most essential characteristic of Roberto Coin is its celebration of diversity, emphasizing inspirations from multi-ethnic cultures, nature, and a balance between past and future. According to the founder, the company’s namesake, he envisioned the brand to have a unique objective and personality, eccentric identity, and unusual way of birth into the world.
Connecting with an iconic detail
Always wanting to be different, Roberto Coin didn’t want to be recognized at first glance, with the founder noting that taking such road is going to be too easy. While it celebrates new themes, exciting designs, and curious surprises, a defining feature of all Robert Coin creations is a small ruby set found on the inside of each piece.
As it thrives on and strives to not be boring, the all-encompassing ruby was chosen by, lover of history and mythology, Roberto Coin because of three legends. First, from the world of ancient Egypt signifying that it guaranteed love, joy and everlasting health. Second, from the story of Burmese warriors who considered a ruby to have the power to protect. And third, from the folklore of the Hindu which assigned the notion of hopes and desires to the stone.
For Robert Coin, the brand wanted women to feel not only glamorous and special but also to receive a message of goodwill with a combination of courage, love, and hope into the precious hidden ruby.
Translating experiences into tangible realities
While Roberto Coin continues to explore new and different avenues, Italian craftsmen from a long line of jewelry masters, bring these intangible, colorful ideas into concrete works of art—each with a story to tell both the wearer and the whole world. Throughout the process, Roberto Coin ensures that diamonds are sourced ethically, subscribing to the Kimberley Process Certification Scheme and The System of Warranties.
In 2002, the brand was recognized in the International Panorama, ranking third. Roberto Coin has also been a staple on the red carpet, as well as fashion and lifestyle magazines, pioneering some of the most interesting jewelry trends over the last 10 years. Some of the celebrities who have worn the brand were Halle Berry, Laura Linney, Selena Gomez, Oprah, Valeria Mazza, Michelle Obama, Jane Fonda, and many more.
Today, driven by a passion and curiosity for art, culture, and innovation, Roberto Coin releases at most five collections annually, for a market with varying quips and desires. With over 1,000 boutiques spread across 60 countries worldwide, Roberto Coin reaches and connects every woman to her own style and uniqueness.
“The future belongs to those people who believe in the beauty of their own dreams.” Roberto Coin’s Twitter bio says. True to its identity, wearing a Roberto Coin guarantees not only a fashion statement, but also creations with deeper cultural meanings and experiences that are marvelously translated into intricate, robust jewelries through great attention to detail and ode to innovations that matter.
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