We have reached a lot of women empowerment milestones in the modern times. As it is not just a linear endeavor, its development covers many aspects which includes even fashion. Yes, you read that right. Fashion speaks about women empowerment, too.
That’s why when Pomellato came into the picture with an admirable advocacy to use jewelry to empower women, it was an instant favorite among all jewelry lovers and enthusiasts, as well as the advocates of women empowerment. It started with a vision that totally stands out, influencing not only the idealism surrounding women, but the way jewelry was viewed in the society.
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In 1948, the Rabolini family started Pomellato and never let go of its ownership since then. The name was inspired by the Italian term for piebald pony, “cavallino pomellato”. While it was officially started then, the whole brand concept and identity came in almost after two decades. Around 1960s, Pino Rabolini, who had a goldsmith as a father, got an idea to produce ready to wear pieces and partnered with Luigi Signori to start the endeavor.
Pomellato had dived into the jewelry industry carrying a revolutionary idea and a fresh aesthetics: the pret-a-porter fine jewelry. It was a new concept, as there wasn’t any jewelry piece back then that you can wear from day to night. Likewise, the precious gems added in the jewelry denotes only the social status of the person wearing it, yet Pomellato bravely redefined that. It introduced the idea of using gems as a fashion statement.
The main design and theme of Pomellato back when it started its transformative idea revolved around chains and stones. Whether there are minimalist or ornate chains, small or large links, or large and colourful semi-precious stones, the designs of the brand centered on achieving bold designs to adorn a fashionable woman.
Expansion and other ventures
The idea that started with Rabolini helped Pomellato to establish a name and be successful in the next few years, leading to the brand’s expansion. By 1982, the label was already opening a new boutique in Milan, and the different stores around the world followed suit. Not only did the Pomellato branches expanded, but also added unbelievable gorgeous pieces including silver jewelries and watches.
Pomellato became a sponsor of WWF Italy in 2002, advocating the protection of the top 100 most endangered regions in the world. Then on the same year, the brand released its limited edition watch called “Stress,” an immediate success upon its launch. By that year as well, Pomellato was able to reach a total sales of 67.3 million euros. With the success it has achieved in just a short span of time, the brand decided to open its first flagship store in Naples.
A brand that was meant to stand out
From the very beginning, Pomellato wasn’t all about blending in and following the trend—it was meant to stand out. It gives more value to the strong and independent woman who buy jewelry pieces for and by themselves. It deems itself as a futuristic brand, and it was exuded in the way the brand designed its pieces: bold and captivating.
Another thing to love about Pomellato is it adheres to a principle of traditional jewelry-making, creating their pieces by hand. Every single jewelry is made in the brand’s atelier where more than 100 jewelers and goldsmiths, who also inherited their talent and posts from their fathers, work hard to make the perfect pieces. Aside from those working in the atelier, Pomellato also has special gem hunters who travel all over the world just to look for gems that will exude the principle and aesthetic of the jewelry house.
One of the fans’ most favorite collections from the brand is the M’ama non m’ama which means “love me, love me not.” The collection features a stack of nine gold bands that are decorated with gemstones; with every single band carrying a different color and meaning. Some of the equivalent meaning to the colors are: hope (green tourmaline), pleasure (garnet), love (red tourmaline), and tenderness (blue topaz). With these meaning, customers have the option to customize their own rings, which give more meaning to the pieces.
Another talked about feature of this collection was its marketing, with Tilda Swinton promoting the line through an engaging video which has become the talk of town for quite some time. In fact, one of the most searched phrases in the field of jewelry on the internet is “tilda swinton m’ama non m’ama,” a phrase coming from the campaign.
Aside from the “love me, love me not” collection, other lines from Pomellato have gained attention of the jewelry community too. The Victoria line combined the brand’s mod-is techniques with the Victorian style, while the Tabou line showcased an old jewelry making tradition: layering silver over gold. With these mix of style and techniques, Pomellato was able to bring out its “baroque” style that was refreshing to the eyes.
Pursuit for a higher cause
The trail of endeavors and successes of Pomellato cannot only be traced through the pieces of jewelry preserved from the beginning of their journey. A collection of captivating images of the brand and its pieces can effectively tell the rich history of the brand, which include rare images that feature Muhammad Ali, an activit boxer, and Gloria Steinem, a feminist.
But beyond the luxurious and high quality pieces that Pomellato has contributed to the world, it will always be remembered to be the brand that challenged the status quo of the jewelry industry. As a result, a younger, fresher and more universal jewelry have surfaced for all the world to enjoy. And that’s the essence of Pomellato’s story that can never be forgotten.