New jewelry brands might emerge left and right in the modern jewelry world, but there is only a small circle of jewelry houses that can boast of their heritage quality and top notch fine jewelry. Some of the easily recognizable big names in that circle include Buccellati, Chopard, Tiffany & Co., Van Cleef & Arpels, Harry Winston, Cartier, and of course, Piaget.
Started by a farmer named Georges Piaget who was fond of making pocket watches, Piaget has become a family business from 1874 up to this very day. It was a company that was focused on the creation of timepieces at first, mastering the complications, signature designs and expansion in the international watch industry, until it came to a decision to start making jewelry.
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A glamorous entrance to high jewelry
Piaget ensured that the introduction of its jewelry line was a momentous one when it launched the first ever “Salon Piaget” where alongeeside the best timepieces of the brand, the first fine jewelry creations made by the luxury brand’s topnotch artisans and jewellers. That first salon was created in Geneva, the same place where Piaget established the brand’s own ateliers where all the gem-setting and goldsmithing happens, as well as the mastery of signature Piaget jewelry-making techniques.
Just like its signature style in the creation of timepieces, the direction of Piaget’s jewelry designs was inclined towards unique, bold, fabulous and alluring pieces. With the highly creative jewelry techniques of the brand, the pieces have become almost art-like, twinkling in the necks, hands and ears of the most classy and refined women on the planet, Sophia Loren, Elizabeth Taylor, and Jackie Kennedy included.
The utmost success of the jewelry line from the known brand isn’t just because it is already an established name in the horology industry, but because of the best people handling, creating and designing the pieces that bear the Piaget name in their luxurious packaging. The team of jewelrs and goldsmiths follow from a very free and soulful way of designing, as Piaget’s jewelry designers are instructed to “let their imagination go.” Through this process, the birth of some of the most beautiful and highly-valued pieces takes place inside Piaget’s atelier.
Such a big name as Piaget never lack in all aspects: design, quality, silhouette, form, materials—everything expected from the finest jewelry can be found in the label’s pieces and collections. Well thought-out themes are central to the collections of the brands as well, presenting a flawless creativity of the people behind each of them.
One of the most celebrated collections of the brand is the ‘Mediterranean Garden’, a high jewelry collection that features wonderful jewelry with a theme of roses and petals. The pieces sparkle nd shine beautifully as they are all made from platinum and gold, often set with luxurious colored gems and of course, diamonds. From its name, the collection gives off a Mediterranean coast vibe, which is slightly casual and carefree, drenched in gorgeous rays of sunlight.
The ‘Rose Passion’ collection on the other hand also features roses, the most romantic flower ever, added with the alluring beauty of diamonds forming into the flower’s beautiful silhouette. Another beautiful collection is the ‘Sunlight Journey’, the fourth line of Piaget among its high jewelry collections. Following the ‘Mediterranean Garden’, the collection focuses on Italy’s Amalfi Coast and how the sun cast a beautiful bright atmosphere in the scenic landscape of the beautiful coast. Under the collection, pieces are categorized into three main themes: the Secrets of Dawn, the Midday Festival and lastly, the Nightfall Celebration. All the subthemes capture not only the beautiful scenery of the place, but the rich tradition and culture of the land which highly value and celebrate refined art as well.
Another beautiful collection highlighting the beauty of the bright sun is the ‘Sunny Side of Life’, a collection of fine jewelry that includes fine horology as well. The pieces in this collection revolve around a theme of a summer party, added with a fun energy filled with laughters. It is the perfect line that encapsulates the famous line, “life is a party”.
Piaget jewelry in the red carpet
The amazing jewelry from Piaget are highly irresistible, especially as their beauty captures the luxe of the elite and Hollywood personalities, which makes Piaget jewelry a common sight in the red carpet. Some of the most beautiful stars who have adorned themselves with fabulous pieces from the brand include Jessica Chastain, who also happens to the an ambassador for the brand, as well as Kate Bosworth who has worn a set of sparkly jewelry to add more beauty to the Hammer Museum Gala with her Alexandre Vauthier gown. Jennifer Garner, has also worn pieces from the Sunny Side of Life collection of the brand.
Since the very first launch of its jewelry timepieces in 1959, Piaget Jewelry has become a part of high jewelry’s cornerstone and a go-to brand for celebrities and members of the elite society. Not only does the beauty of the brand’s jewelry pieces kept it among the best jewelry maisons all over the world, but the quality and artistry in each of Piaget Jewelry’s collections.