No matter how simple something is, if it undergoes the proper process and handled by the right people to bring out its maximum potential, it can wow the entire world of its new appearance. Like stones which, simple as they may be, can be turned into highly coveted jewelry in ways one cannot imagine. For these kinds of bold artistic innovation, we thank brands like CVC Stones for introducing to the world a whole new kind of jewelry that no one can resist.
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Deep and personal meaning of the brand
Charlie de Viel Castel was the mind behind CVC Stones, and the main designer behind the stone jewelry of the brand. It wasn’t where he thought he’d be when he was younger, but he found himself at the top of the jewelry scene just years after his grandmother passed onto him a beautiful diamond right before she passed away. It was a symbol of everything important that his grandmother taught him—the importance of going beyond the confines of what is obvious, to explore a world outside the box.
Charlie was then working as a venture capitalist and financier, but his desire to preserve his grandmother’s diamond in a creative way that would celebrate its beauty led him to think of a great idea for a jewelry brand. While walking contemplatively on the shore, he thought of combining diamonds with stones he remembered gathering as a child along the seashore. While creating his own jewelry company was far from what he was doing at that time, his grandmother’s reminders about how one’s life taking a turn unexpectedly was totally okay resounded in his mind. Hence, he took the leap and made the first samples for the brand. It was a slow and difficult process, yet he went through it anyway, leading him to creating one of the breakthrough jewelry designs of the modern world.
Philosophy and style
The main philosophy of CVC Stones revolves around simplicity and love for the natural world. It deals and values its materials equally, that alongside the 18k gold chain and the diamond accents in the jewelry, the natural stone sculpted by the waves of the sea is a precious. CVC Stones is on a mission to highlight how personal a stone can be for everyone—that in every life there is a memory of a stone somewhere, an experience of seeing or holding a stone by the seashore, the stream, or even the forest.
The uniqueness and originality of each jewelry piece from CVC Stones matter as well. Each piece has its own name and unique identity, featuring stones that are precious in their own way and with appearance that catches attention right away. The stones often contain an amalgamation of various hues, which are beautifully perfect as they are natural and not enforced.
The whole style of the brand is rooted on the seamless and perfect combination of two natural things that aren’t often put together. The founder himself recalls someone telling him that the jewelry pieces give her hope, as while they are simple at best, they are done in a very unique way—it was a territory that no one has ever dared to go before.
Trademark process and pieces
All pieces from the CVC Stones are created by specialized artisans, while the founder himself is hands-on in all of the design process, too. The uniqueness of the pieces from the brand requires a long process of stone selection, which Charlie himself says is the most time-consuming part of the creation process. After getting stones from the beach, hours are spent just by picking through all the stones to choose the best one and then a discussion of all the proper placement of diamonds on the stone takes place.
Adding the diamonds into the stones is not a joke—stones can break easily when it is not done right, and with CVC Stones’ experience, they have found the best way to do it. The delicate process is done by expert craftsmen and artisans, where the diamonds set in gold bezels are inserted into the precise holes and secured by a Japanese dental glue.
The trademark pieces of CVC stones include their black stone collection, which can be both worn casually and formally. Unusual colored pieces are a favorite, too, as they bring in a unique characteristics into the jewelry. But while these jewelry pieces standout, all the pieces of the brand are covetable on their own—as they all reflect the beautiful combination of a natural material with a precious one.
CVC Stones continues its delicate process and unique style up to this very day, and throughout the years of its existence, the brand has amassed a prestigious following of A-list celebrities. Sienna Miller, Charlize Theron, and Sarah Jessica Parker are some of the known fans of the brand who love sporting the jewelry pieces from their collection. On the other hand, CVC Stones has also been endorsed by Moda Operandi and W Magazine.
More Hollywood celebrities have been charmed by CVC Stones in the recent years as well, with many of them spotted adorning their necks with beautiful CVC Stones jewelry. Among them are Carolyn Murphy, Lily Aldridge and Selena Gomez. With such impact on famous people, and continued creativity through their unique process, CVC Stones surely has more years of prominence in the jewelry industry, and we can’t wait for what they will release next.