Since the digital age, specifically mobile phones, has entered and seeped into our lives, there have been unceasing discussions over the added value of watches when people can simply bring out their phones to check the time, date and whatnot. However, throughout the years, even after every new technological breakthrough within and beyond the industry, watchmakers are still in business and actually thrive.
A fine example of an enduring watch manufacturing powerhouse is Chopard. Tracing its roots in the 1860s with Louis-Ulysse Chopard as the founder, Chopard is a worldwide-known Swiss maker of watches and jewelries.
A young talent with wide reach
Louis-Ulysse, who was a son of a farmer, at the young age of 24 has been exporting his works to the court of Tsar Nicholas II of Russia, among other places as far as Eastern Europe, the Baltic States and Scandinavia. He can easily be considered as one of the first Swiss watchmakers who raised the reputation of Swiss-made products, putting it on the global map of high-quality brands.
Relocating from the farming village of Sonvilier to the renowed capital of Fine Watchmaking or Haute Horlogerie, Geneva, it was Paul-Louis and Paul André, his son and grandson, respectively, who brought the business to more commercial clients. Being known for elegance and precision, the company experienced success the following years after.
Chopard L.U.C XPS Twist Qualité Fleurier Fairmined. Monochrome Watches
Perfect match for growth
However, by 1963, none of Paul André sons wanted to take over Chopard so he sold it to German watch and jewelry maker Karl Scheufele III, who was very keen to have a Swiss brand under his company to further his business. Since the 1980s, Karl’s children have been handling the company. Caroline oversees the female and jewelry line, and Karl-Friedrich handles the men’s collection.
Chopard is one of the very few family-owned watch companies today. Its jewelry brand, Chopard Jewelry, was first introduced in 1985 with Happy Clown, a clown made from gold with a tummy of moving diamonds and precious stones. Thirteen years after in 1998, Chopard Jewelry because an official partner of the Cannes Film Festival. Also in 2002, the Grand Prix de Monaco Historique chose Chopard to be its official timekeeper.
Chopard Full Strike Minute Repeater Sapphire Gongs. Monochrome Watches
More than glitz and glamour
Proving its awareness to social responsibility, Chopard has been active in training and education, having received the “Best Training Company Prize” in the “Applied Arts” award from the state of Geneva in 2008. Moreover, the company launched “The Journey” which highlighted its long-term commitment to sustainable jewelry.
Owning more than 120 boutiques around the world, sponsoring prestigious events, completing red carpet looks, and heading a sustainable business line, having a luxury watch such as Chopard not only means being glamorous, but also and more importantly, praising centuries-old of tradition. In the age when owning a watch is no longer a necessity, Chopard is a testament of what it means to continuously strive for quality, creativity and innovation. After all, Chopard is all about passion for excellence.
Chopard Imperiale Joaillerie Rainbow Watch. abtw
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