Casio

Jamee Caña

If you’re an avid collector of variety of watches, whether its a luxury and highly expensive watch, a mini smartphone attached to your wrist, a vintage watch which carries an interesting story, or a Swatch—it would be impossible to miss having a Casio watch in your collectibles.

A Casio watch is hard to miss especially if you’re the type who collects a wide range of different types of watches. Casio is a well-known brand in Asian markets or even in the West. An average household or even those in upper class society probably own a product manufactured by Casio. It may be a musical keyboard instrument, a calculator, a wall clock or yes, a well-produced Casio watch. The brand has established its name based on the consumer products it offers worldwide. You can see Casio billboards hanging around the most popular cities along with the best and the most established brands in the world.

Articles on Casio

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An Asian giant, a world-wide brand

Casio Watch

Japanese brand Casio Computer Co., Ltd. is a manufacturing consumer and commercial electronics based in Shibuya, Tokyo, Japan. It was established in 1946 by Tadao Kashio, an established engineer who specialized in fabrication technology. He became popular with the invention of yubiwa pipe. During that time, cigarettes were so important as Japan was impoverished because of WWII. The success of the yubiwa pipe followed other great successes including the first ever electro-mechanical calculator introduced in 1954.

Back in the 1980s and 1990s, Casio developed the home electronic keyboards which are still very visible in the market today. The product line under the brand continued to expand through the introduction of Casio wristwatches. The brand contributed important innovations in watchmaking as it became one of the first manufactures to produce quartz watches. Under the watch line, Casio consistently find wider approach to the industry by manufacturing watches that display time in different timezones, watches which could read temperatures, altitude, atmospheric displays and GPS. The variety of consumer electronic products it offers truly dominated not only the Asian market, but the world as well.

1990s: a shocking wave of the G-shock series

G-SHOCK GA-100A-9ADR
G-SHOCK GA-100A-9ADR. Photo: musicphone

Casio’s G-Shock line is probably the most popular and most bought watch series under the brand. G-shock is designed to withstand mechanical shock and vibration. They are made for athletes, military and outdoorsy oriented people. The watch was released in 1983 and took off in the 1990s. The line’s reputation of withstanding a drop from high building and still manage to be still in one piece was popularized among the 90s kid. The popularity grew and increased at the latter part of the decade (1998) as it recorded 19 million sales worldwide.

Custom made designs and limited editions were produced along with major collaborations of Casio with designers, musicians, pop culture fanatics. It was documented that during that same year, 1998, G-shock released over 200 models worldwide. Indeed, the introduction of G-shock line became a shocking point in Casio’s history.

Casio G-Shock MG-R
Casio G-Shock MG-R


Casio and more

Casio Edifice Tough Solar - Bluetooth

G-shock may be Casio’s flagship series but the brand also offers other high quality and durable timepieces, as well.

The Casio Edifice, a bluetooth smartwatch is also a design built to last. The piece is packed with interesting features like the watch finger, link and sync with iPhones and androids and interesting color schemes of Edifice series.

The Casio Pro-Trek is made for backpackers and travelers alike. Those who love outdoors and are always on-the-go would appreciate this model as it meets the requirements of travelers in need of durable timepiece. The model is equipped with digital compass, barometer, altimeter and a lot more.

The Casio Wave Ceptor, on the other hand, will provide you the most accurate watch piece. This model receives time signals from accurate atomic clocks around the globe and would synchronize time for you. The model also goes with a Casio G-Shock Wave Ceptor.

The Casio product lines offer a range of watch series that will fit into many of your timepiece requirements. The innovations and products offered by the brand have satisfied electronic consumers worldwide, not only for their practicality, but style. With the continuous development of the brand and its upgrade along with the advancement of technology world-wide, it remains to be a relevant label in the modern times.


Casio Logo

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