Articles on Proenza Schouler
Fast rising designers are booming up the fashion industry with high level of competition and innovation. The coming and proliferating of new names in the industry gradually shape the fashion world with fresh new ideas and endless innovations to be able to compete with their peers and of course, with established luxury brands. They are targeting younger generations of consumers who have limited purchasing power but rooting for quality clothing lines at a reasonable price. Their key strategy? Of course, keeping up with the finest tradition of providing luxurious experience to the market without compromising style, material and quality.
These contemporary brands are being watched out for as they have the potential to keep up with the fast changing trends in the fashion industry. They are concerned with providing modern style clothes with a high sense of class and luxury. They often offer uncompromising aesthetics, quality fabrics and well-made trimming as what most luxury brands offer.
And if there’s a brand which is gradually making its way to the top, Proenza Schouler will surely ring a bell. It is a line created in 2002, dedicated for womenswear and accessories and based in New York, which combines contemporary art and youth culture into their designs. The brand is a modern luxury label which has a youthful take on upscale dressing. It gained recognitions because of its impeccable tailoring and custom developed fabrics incorporated in every wear they produce.
Meeting the founders
Proenza Schouler got its name from the founders, Lazaro Hernandez and Jack McCollough (or more specifically, their maiden names). These two designers met in Parsons School of Design where they collaborated for their senior thesis for their BFA diploma. Their graduation collection was a huge success that Barneys ordered the entire collection right after. Their first runway show opened opportunities for them in the fashion industry because of their distinct talent in fashion designing. Their duo is in great sync as they received numerous awards including CFDA Vogue in 2004 and CFDA Womenswear Designer of the Year Award in 2007 and 2011. The awards they received are enough evidence that they can land to a high spot in the fashion world.
A new fashion generation with unique identity
Even though Proenza Schouler is new in the industry, the brand has established its unique identity as one of the fastest emerging brands at present. Their collections are characterized by a mixture of polished sophistication, blend of traditionalism and futurism, which attract women keep to coming back for more. These distinctive interpretations of designs became more interesting as the designers blend each and every detail with a modern twist. The winning piece made under the label, PS1, a classic satchel that reflects a high sense of wearable luxury is the brand’s signature which sells a lot to the consumers. It gained popularity and definitely a huge success that it now comes in different colors and sizes to provide market with an array of choices.
Proenza Schouler out in the world
Proenza Schouler may be new in the industry, but the success and recognition gained since its foundation in 2002 enabled it to compete with other luxury brands in the market. The talents, technical skills and creativity combined with empirical observation of the world around them made them a hype and in sync with the modern day consumers of this generation. The identity the brand has established through the years is product of fruitful and wonderful collaboration between Jack Mccollough and Lazaro Hernandez. It is not surprising that the brand has gone global as their collections are being sold among popular retail outlets like Barneys New York, Begdorf Goodman, Harvey Nichols, and Joyce. Moreover, the brand was able to put up 6 stores throughout Asia and will continue branching out in the next years to come.
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