Take high-street brands Forever 21 and Stradivarius, mix in some hints of the NBA Store, put them on a high fashion runway and you get Zadig & Voltaire’s Fall 2019 show. Yes, this was the kind of mediocrity the contemporary brand had the audacity to show during New York Fashion Week. Taking inspiration from models’ and superstar athletes’ off-duty looks, Cecilia Bönström‘s newest line was a sorry display of highly-stylized basics assembled mostly for social media hype. The quality overall was even questionable, as some pieces, namely the denim and a few sequined cocktail dresses, had unbelievably terrible fit. As for the NBA bit, logos of teams such as the Los Angeles Lakers and the Chicago Bulls were plastered onto unremarkable hoodies and sweatshirts. Anyone with a digital printer could have easily made them. We wished this all would have been a bad joke (quite the fashion moment had it been!), but alas, they were actually serious about it. And if the collection hadn’t been so offensively pedestrian, we would have laughed it off ourselves. It’ll be hard to imagine Zadig & Voltaire recovering from this. The line was far from fashion and had no place whatsoever on a Fashion Week runway!
Photo: Daniele Oberrauch / Gorunway.com