The Photo Focus Matte Primer Stick is Wet n Wild’s take on the now-ubiquitous stick primer trend of the beauty industry. In that respect, it does well enough to be a reliable product without being excssively expensive.
Affordability is the main strength of this product. At the Wet n Wild Photo Focus Matte Primer Stick’s low price point, it’s easy to experiment with a newer type of product without burning a huge hole in your wallet. Of course, that’s not the only thing that makes the product good. The stick formulation also makes this product ideal for on-the-go applications, whether on its own or for under makeup. The product also adheres well to makeup, ensuring better wear times for the rest of your makeup.
This product’s main weakness, on the other hand, is how it feels on the skin. Of course, as a mattifying primer, one is bound to expect a little bit of dryness from the product, but this product takes it to a different level. With this product, might feel dry to the point of discomfort, but only for people with drier skin.
But otherwise, this is an easy-to-use product that will have you reaching for it every chance you get.
SUITABLE FOR: Normal to oily skin.
- The Wet n Wild Photo Focus Primer Stick is also available in Luminous and Hydrating Balm formula variants for the same price.