Victoria Beckham is known for many things—she’s the posh one out of the five Spice Girls, one-half of the power couple that is made complete by her and football superstar husband David Beckham, has a taste for designer labels, and is now among the most popular designer brands around. She is also known for her not-so-basic fitness routine, which has her going to the gym at least twice a day. With her flair for fashion and her commitment to working out, Beckham knows more than just a thing or two about what makes gym clothing fab or flop. And this year, she proves that by collaborating with Reebok to create just the right pieces to add to her active lifestyle.
Beckham thought of creating her own workout clothing and adding trainers to her label’s collection a long time ago, but knew that doing so is different from what she has launched for her namesake brand so far. She just didn’t have the technical experience, which is how the British designer found herself teaming up with Reebok. Beckham working with the brand made sense because the designer has also been a longtime fan—in the nineties, she was a proud owner of Reebok’s high-tops, which came in different colorways. The partnership is speculated to go on beyond this most recent release.
The collaboration can be considered a success, if we’re just basing it off of the anything-but-basic pieces put together in the campaign by stylist Alastair McKimm and photographed by Mario Sorrenti: you’ve got workout gear such as leggings and a sports bra that comes in Beckham’s favorite sunset orange, as well as hoodies and cropped tops. The kicks are standouts from the rest, though. They are available in two versions, one taking the silhouette of chunky sneakers that were the craze last year without making it completely overwhelming for the wearer, and the other adapting a sock-style construction that goes way above the ankle. Both have sunset orange as prominent colors in them, with Beckham justifying that the shade performed well among customers of her namesake brand. Meanwhile, the camel balances the brightness of the orange, giving the kicks a more refined vibe.
Even though there were pieces intended especially for women in the collection, Beckham wanted the line to be marketed for both women and men. In a press conference for the line, Beckham said that she wanted to remove the categories “men’s” and “women’s” for the clothes, which makes the pieces just ‘hoodies’ and ‘trainers’, no more, no less. The designer also prioritized comfort and wearability for customers, allowing them to feel empowered while they go about their days, or give their best at the gym.
You can count on Beckham donning what she designed—she was quoted as saying that there isn’t one from the collection that she’d have any qualms wearing. After all, the line came to be after the designer found herself unsatisfied with what is usually on offer. “I expect a lot out of my workout clothing,” Beckham said in an interview with Vogue, “but I also expect it to be able to carry me from the gym through the day. It’s hard to find things that feel cool and not too mumsy. This has a strong fashion edge—and I can’t wait to start wearing it.”
Image credits: Reebok, Victoria Beckham, Mario Sorrenti
