Fashion designers nowadays are pressured to go a political when presenting their collections. Because of what’s happening all around the world, many people feel that the notion of high fashion isn’t all that relevant, and it’s possible that the designers are seeing such reaction through their sales. Demna Gvasalia, a designer from Georgia, put forth a sincere collection inspired by the war-torn country he grew up in for Vetements spring 2019. It was disturbing as it was outstanding. Girls were dressed in hoodies, aggressively walking on the wedding table-like runway as if going on to battle. Some of the camouflage pieces—a popular print this season—were cut-out and deconstructed, likening them to the uniforms of the victims of carnage. Despite such disturbing undertones, the clothes themselves looked normal and safe, the irony upon which Gvasalia built his whole career. But for him and people like him, whether in the fashion sphere or not, these clothes meant a lot more than just mere retail pieces. Such is the power of fashion and the genius of Demna Gvasalia.
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Photo: Kim WestonArnold / Indigital.tv