September 2022 Sales (LATEST)
“Luxury-meets-lumberjack” was what the Veronicas jokingly described their Fall 2019 collection as. For us, no other description couldn’t have been more appropriate, and this isn’t necessarily a compliment. In any fashion collection with such a description, you’d like the luxury to outweigh the lumberjack-ness, but here, they’re very much equal. There was a rustic appeal to the whole line that, while still beautiful, felt a little cheap. From the faded plaids to the tacky leopard prints, the graphics that decorated the collection did little to uphold the luxuriousness of it all. The poor use of denim didn’t help either—they were rather thrift store-looking. Despite this, however, we also can’t deny the unbelievable quality of the clothes. For a contemporary brand, Veronica Beard is one of the few in the market that continuously offers impeccably constructed clothing season after season. This season, a chocolate-brown leather cropped boiler-esque jumpsuit was all too delicious, what with its incredibly clean lines and slick tailoring. The same could be said for that fitted razor-sharp pencil skirt (which was, unfortunately, paired with a rather underwhelming blue plaid jacket). And of course, we can’t forget to touch on the label’s new focus on body diversity. We thought it was beautiful how harmonious the larger-sized women looked with the skinnier models in the lot. Still, had the line been a lot more sophisticated, this move would have made a bigger impact!
Photo: Will Vendramini / Courtesy of Veronica Beard