September 2022 Sales (LATEST)
Francesco Fucci knows that customers want simple sophistication from him, but that shouldn’t mean his clothes would look borderline plain. Such was the conflict in his Fall 2019 collection for Theory. Working for a contemporary label, Fucci is confined to making clothes that will sell, and his garments this season do look like likely bestsellers. The stunningly straight and refined pantsuits, for instance, are pure candy to those boardroom broads looking to wear their power (literally) in their sleeves. For the more feminine and romantic women out there, the soft and draped pieces are sure winners come fall. But despite the strong retail potential, these clothes are quite basic, whether that’s good or bad depends on the customer. The streamlined shapes could have had some more curves to them to better accentuate and embrace the female form, while the supposedly fanciful frocks, while romantic, were too simple to evoke any real emotion. The colors were nowhere near interesting, with only a hint of blood red that can make the pieces pop. There are beauty and creativity in simplicity, but not necessarily in this latest Theory line.
Photo: Courtesy of Theory