Some will remember the relatively quiet launch of the brand more than a decade ago. We say relatively, because the sisters were not eager to make that much of a buzz right in the beginning unlike other designers, which is not what you would normally expect out of former actresses who enjoyed the limelight for a considerable amount of time. Regardless, The Row slowly gained recognition and even notoriety through the years without depending too much on its founders’ history. Its reputation is due partly for its pricing and exclusivity, but also for the designers’ commitment to quality and research.
A full launch instead of a dabble
It may be unusual for the brand to only release a collection exclusively for men just now, especially since it gets its name from the much revered Savile Row, which is known mainly for its stores catering to men’s bespoke tailoring and has a reputation for being the training ground for many renowned designers. But part of the sisters’ dedication to quality that make their price points competitive is their meticulousness in the apparel that they sell. Just as what its team have done with its womenswear, The Row has traveled the world in search for just the right stitch, technique, and fabric. The twin designers also make it a point to offer apparel that they and their friends would actually wear, which leads to them trying potential pieces on and discussing its strengths and weaknesses. Understandably, this process takes a long time—for the soon to be launched The Row menswear collection, the undertaking took at least two years.
This is not the first attempt at men’s apparel and accessories for the brand. The sisters have released a few pieces before, the most notable of which is a collaboration with Italian designer Enzo Bonafè. The October launch, however, would mark The Row’s first full men’s collection, and they would not come cheap.
Traditional rather than fleeting fashion
The direction the company is taking is not what would be considered trendy these days. Although the collection is slightly varied in its offering, the focus would be on tailored suits, and the fashion world is currently abuzz on athleisure, with it even slowly taking over customarily formal events. For those who align themselves with minimalism and tradition and will go for nothing short of excellent craftsmanship and quality fabric, well-made and tailored options are slowly becoming scant. The Row wants in.
The upcoming collection’s main attraction is the classic suit, reminiscent of the styles vogue in New York back in the 1980s up until the 1990s. Instead of turning to Europe for the suits, Mary-Kate and Ashley sought tailors from the Land of the Rising Sun well-versed in traditional stitching techniques. The collection will also include shirts and denim, but for these the twins opted to have them produced in the USA. Waiting need not be too long for The Row’s menswear collection—the launch is set on select partners and retail stores for October, which is less than a month now.
Image credit: The Row