Online Shopping Reviews

The Iconic 2019 Review

The Iconic home page screenshot on April 10, 2019

September 2022 Sales (LATEST)

The Iconic 2019 Review
The Iconic is one of the largest online fashion destination in Australia, offering their menswear, womenswear, and kidswear pieces for trendy and fashion up-to-date people. Their website has a fresh and simple vibe, with their huge selection of items neatly grouped into certain types for a smoother shopping experience. They ship to Australia and New Zealand, offering a quick access to more than 1,000 brands and more than 60,000 fashion items.
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Simple, fresh, and easy to browse website
Free and fast shipping; free returns
Policy on matching competitor’s non clearance price within 30 days of purchase
Only available to Australia and New Zealand

The Iconic has an aim to define the future of retail, and they have been doing so, in the 8 years they’ve been operating as one of the most stylish, forward-thinking, and creative online retail shop in Australia. They both showcase international and local designers, in their goal to give a variety of options to their clientele. They add more than 200 products daily and offers great delivery services in Sydney (3 hours), in Melbourne, Brisbane and Adelaide (same-day), and the rest of the country (overnight, for free!). Their free return policy also has gotten a lot of praises and their great service, including their customer support has been pretty great for their shoppers. The assistance in the returns and quick responses have earned the website a good name in the fashion world, and while there are a few that complained about the quality of items, overall, the website has brought an amazing online retail service in the Land Down Under.

Save at The Iconic

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How to use The Iconic Promo Codes

  1. Register a Free Account with The Iconic
  2. Enter your personal information  on the second page
  3. Once you have your account, add the item/s in your shopping cart.
  4. When you go to your shopping cart, add the promo code on the area beside the product.
  5. Click ‘APPLY’ to enjoy your discount and happy shopping!

How to add promo codes on The Iconic

Introduction to The Iconic

The Land Down Under is in no way behind fashion trends even when its people are perspiring to keep themselves in tiptop condition. Thanks to The Iconic, snagging branded sportswear and athleisure wear has never been this easy for the fashion conscious but active Aussie and New Zealander. What’s more, The Iconic’s selection has grown to offer more than just your usual sports brands, and is now also stocking on the most current and stylish men and women’s clothing. With its goal to serve more brands, both local and international, to its patrons and make the purchasing as seamless as possible, The Iconic is a serious contender in rising to the top of the list of Australian e-commerce sites.

A conscious climb to the top

The fashion one-stop site for Australians and New Zealanders began in 2011, when it was founded by four people who had the vision of connecting online shoppers with the best sports fashion brands around the world. The foursome who made The Iconic possible are Adam Jacobs, Cameron Votan, Andreas Otto and Finn Age Hansel. It is now a part of the Global Fashion Group (GFG) that operates international e-commerce destinations in as many as 24 countries around the world. The Iconic is among GFG’s top regional companies, alongside Brazil-based Dafiti and Singapore-based Zalora. GFG’s Co-CEO Patrick Schmidt joined The Iconic in 2013 to become its CEO.

Compared to other established Australian e-commerce sites, The Iconic is relatively young, not even surpassing the 10-year mark when it became among the top fashion destinations for the region’s shoppers. The success it has attained in a short span of time can be attributed to its tapping into a market that obviously had a high demand for sports-related fashion goods, making partnerships with top brands around the world,  maintaining reliable platforms and an active social media presence, connecting fashion and sports lovers in the region, and promising quick deliveries to its customers. 

The team behind the company is also able to connect with customers by sharing the same love for quality products and believing that both sports and fashion provide a way to express individuality. Who else would know what active fashionistas would like than active fashionistas themselves? In less than five years, the company has grown significantly from being a small, intimate team working in Surry Hills to 400 fashion-savvy employees determined to serve, right at The Iconic’s Sydney office.

What you’ll find on The Iconic 

The Iconic

Wondering what you’ll find on The Iconic? Seven hundred brands and 50,000 items, that’s what. And that number is growing in time, daily even. The site claims that it has 200 new arrivals daily.

Sportswear and athleisure wear remain to be The Iconic’s main sells, so expect to find the best brands to wear when you’re working out. From apparel to footwear, The Iconic has you covered, with its pages teeming of goods from adidas, Nike, Fenty Puma, New Balance, Skechers and Speedo, among others. If you’re not planning on sweating it out, don’t close the tab or the app just yet, The Iconic also has a lot to offer when it comes to your off-duty essentials. Whether you’re the type to wear denim or chinos, dresses and shirts, the site has something for you. It even has gowns and cocktail dresses to go with any fancy celebration, as well as bags and heels to match. And you can choose from international or local brands, some of which include Lorna Jane, Camilla and Marc, Tony Bianco and Sass & Bide.

If you need a little help catching up with the trends, you can also see the site’s Edition before checking out. On it, The Iconic features editorials, interviews and shopping edits that will give you a hand on deciding what to get from The Iconic next.

Unmatched shopping experience is the goal

Part of The Iconic’s success is because of how it maximizes its platform, aiming for the latest technology as much as possible to make the shopping easier for its customers. With a fully responsive website, The Iconic has a record of about 10 million visits per month. Its award-winning iOS app is also Australia’s most downloaded, providing a personalized experience right at the palm of one’s hands. It’s no wonder that half of its sales are channeled through the mobile app.

The Iconic is also notable for being among the first to offer an express three-hour delivery to customers. So far, the service is limited to Sydney, but Melbourne, Adelaide and Brisbane can avail of the same day delivery offered by The Iconic. The rest of the destinations need not worry though, as the package will travel overnight. Weekend deliveries are also offered for a small cost. Returns within 30 days are shouldered by The Iconic should you change your mind about a purchase.

The Iconic catalog page screenshot on April 10, 2019 The Iconic product page screenshot on April 10, 2019

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